Sr Digital Product Manager - Performance & Growth

Job DescriptionJob Description

Sr. Digital Product Manager – Performance & Growth Hybrid | Bellevue, Washington Salary : $120,000–$140,000

Our client is scaling fast and is hiring a Sr. Digital Product Manager to own growth and performance across public-facing web experiences. In this high-impact role, you’ll lead the conversion strategy for unauthenticated visitors—operating at the intersection of growth, UX, performance marketing, and experimentation—to turn curious visitors into loyal, transacting members.

What you’ll do

• Drive conversion and funnel optimization : Improve conversion funnels, optimize lead capture, and remove friction from key journeys across the public website.
• Own the A / B testing roadmap : Partner with UX, Engineering, and Adobe Target teams to continuously test CTAs, content placement, and design for measurable conversion lifts.
• Lead personalization and real-time experiences : Use customer data, behavioral signals, and campaign attributes to trigger and personalize experiences across digital touchpoints.
• Build and own performance dashboards : Partner with Analytics to define KPIs, track funnel drop-off, bounce rates, and conversion performance—and report results with clear storytelling.
• Make data-driven decisions : Use web analytics, testing platforms, and real-time behavioral insights to inform prioritization and drive growth outcomes.
• Maximize inbound traffic performance : Collaborate with Marketing to ensure SEO, SEM, social, email, and paid traffic lands on optimized, relevant experiences. Own conversion performance for landing pages and campaigns.
• Lead SEO / SEM landing strategy : Align SEO, campaign, and paid channels with on-site experiences to increase relevance and conversion.
• Own digital transactions : Lead strategy across public-facing journeys including new member joins, insurance quotes, travel bookings, and Visa applications.
• Optimize tools and flows : Own end-to-end experiences for quote tools, booking engines, and join flows with a focus on clarity, speed, and conversion.
• Champion innovation and experimentation : Bring a test-and-learn mindset, establish PLG best practices, and contribute to a Digital Growth Playbook.
• Align growth with business goals : Balance revenue, usability, and cross-sell to maximize digital sales across product lines.
• Explore AI-enabled tools : Collaborate with stakeholders to evaluate and integrate tools like AgentForce, Genesys, and Adobe Journey Optimizer (AJO).
• Be a culture builder : Contribute positively through respectful collaboration and shared ownership of goals.

Minimum qualifications

Knowledge, skills, and abilities

Why this role

How to apply Ready to build a high-converting, member-first digital experience? Email your resume or LinkedIn profile to : Nick Bieler — nbieler@vectrotalentsolutions.com

Bring your vision, elevate the stack, and help shape a connected, data-driven future. Apply today.