Marketing Account Manager

Position Title : Marketing Manager

Location : Washington, DC (Hybrid)

Duration : 12 months of Contract with possibility of extension

About the Role

Client's Public Sector Marketing team is seeking a Federal Account-Based Marketing (ABM) Manager to lead campaigns, content, media, and personalization initiatives for U.S. Federal Government agencies. This role will develop and execute integrated marketing programs that engage key decision-makers, align to mission priorities, and create measurable impact on pipeline and revenue.

The Federal ABM Manager will serve as the bridge between sales and marketing — shaping demand generation strategies that resonate with IT decision makers, procurement leaders, and federal executives, while ensuring HP's solutions are positioned as mission-critical for secure, future-ready government technology.

Key Responsibilities

• Campaign Strategy & Execution

o Develop and execute account-based campaigns targeting priority federal agencies, in close alignment with sales.

o Lead integrated marketing programs across channels (email, events, paid media, .com, content syndication).

o Drive personalization at scale through tools like Folloze, LinkedIn ABM, and tailored HP.com experiences.

o Partner with content strategists to create assets that speak to federal missions, compliance, and IT modernization priorities.

o Ensure campaign messaging aligns with federal procurement cycles and agency-specific initiatives.

o Support sales enablement with tailored playbooks, case studies, and customer-facing materials.

Media & Personalization

o Manage paid and earned media strategies (GovExec, LinkedIn, programmatic) for federal campaigns.

o Design and execute 1 : 1 and 1 : few personalization strategies for top agencies.

o Optimize digital journeys and nurture paths to maximize engagement and conversions.

o Partner with Marketing Operations to track KPIs (pipeline influence, MQLs, CTR, engagement scores).

o Use intent data (Bombora, 6sense, etc.) to prioritize accounts and tailor messaging.

o Deliver insights back to sales to continuously improve campaign effectiveness.

o Work closely with Federal Sales, Field Marketing, Content, Digital Media, and Operations to ensure programs are aligned and measurable.

o Engage external agencies and central HP teams for campaign execution and creative support.

o Represent marketing priorities in federal cross-functional GTM initiatives.

Qualifications

o Bachelor's degree in Marketing, Business, Communications, or related field.

o Certifications or strong experience working with Data. Must be aware of ETL processes with some database knowledge.

o 5+ years of B2B marketing experience; federal or public sector marketing experience strongly preferred.

o Demonstrated success in ABM strategy and execution (1 : 1, 1 : few, and scalable ABM).

Skills

o Strong understanding of federal government buying cycles, contracting vehicles, and mission-driven IT priorities.

o Expertise in ABM and digital tools (Folloze, LinkedIn Campaign Manager, Salesforce, Marketo, Demandbase or similar).

o Strong project management skills; ability to manage multiple stakeholders and deadlines.

o Excellent communication and storytelling skills, tailored to executive audiences.

o Analytical mindset with ability to translate data into actionable strategies.