Specialist, Salesforce Marketing Cloud Job at Zipcar in Boston

Reporting to the Engagement & Retention Manager, the CRM Specialist will be responsible for the strategy, coordination and execution of CRM activities. from capturing campaign requirements to planning, developing, QA’ing and launching CRM campaigns and multi-channel communication journeys. You’ll be highly motivated and excel at managing multiple projects simultaneously to test and execute immediate change. Drives CRM strategy and oversees execution of campaigns end-to-end.

Works with Data Engineering on integrating and structuring data into CRM platform for audience segmentation and content personalization requirements.

Works with the Marketing team and other stakeholders on gathering CRM campaign requirements.

Owns CRM calendar and weekly / monthly / quarterly planning.

Works closely with the IT / Engineering on CRM feeds and data flowing in and out of CRM platform.

Manages the relationship with third-party CRM venders.

Shares new and emerging CRM best practices across the business.

Owns CRM campaign analytics and reporting.

Manage promotional campaigns end-to-end, including setup, QA, and building targeted audiences to drive engagement and performance.

Build, test, and deploy push notifications to optimize customer journeys and support campaign goals.

Competitive Medical, Dental, Vision, Life and Disability Insurance and other voluntary benefits through our parent company, Avis Budget Group

~ Generous paid time off, including holidays, vacation, personal, sick, volunteer and Parental Leave options

~ Tax-free benefit for public transportation or parking expenses

~ Bicycle Reimbursement program

~401(k) Retirement Plan with company matched contributions.

~ Free Zipcar Membership and other employee discounts, including discounts on renting and buying Avis / Budget cars

~ Community involvement opportunities

Bachelor’s degree in marketing, Business or related field

~3+ years’ work experience in a CRM / Email Marketing role

~ HTML & CSS expertise (ability to code from scratch)

~ First-tier enterprises ESP platforms experience in Salesforce Marketing Could required

~ Proven history of developing high quality digital user experiences

~ Experience managing promotional campaigns, including setup, QA, and building targeted audiences to drive performance.

~ Experience in building, testing, and deploying push notifications to optimize customer journeys

~ Experience with Agile methodology

Zipcar is the world’s leading car-sharing network, found in urban areas and university campuses in more than 500 cities and towns. Our team is smart, creative and fun, and we’re driven by a mission – to enable simple and responsible urban living.

We encourage Zipsters to bring their whole selves to work - unique perspectives, personal experiences, backgrounds, and however they identify.