Director of Sales and Marketing

A well-established assisted living and retirement community in L.A., is looking for a Director of Sales & Marketing to lead our occupancy growth efforts. This is a high-impact role focused on building relationships, converting leads, and driving move-ins.

We're seeking someone who knows how to hustle, follow through, and make things happen. This position reports to the Executive Director.

Key Responsibilities :

• Own the sales process-manage inquiries, conduct tours, follow up, and close move-ins
• Build occupancy through community outreach, referral relationships, and agency coordination
• Partner with the Administrator on marketing strategy, resident retention, and family relations
• Maintain accurate, compliant documentation for new residents per RCFE licensing guidelines
• Coordinate and attend events, presentations, and outreach efforts to raise community visibility
• Regularly report on lead activity, conversions, and marketing performance

What We're Looking For :

3-5 years of experience in sales and marketing, preferably in senior living, or healthcare

Proven success in meeting or exceeding occupancy goals

Excellent communication, follow-up, and organizational skills

Bachelor's degree in Marketing, Gerontology, Healthcare Admin, or related field preferred

Compassionate and professional with a strong sense of urgency

Available Tuesday-Saturday

Why Harbor Terrace?

Competitive pay 85 - 90K base salary.

Generous performance-based bonuses for move-ins and occupancy achievements

Full benefits : Medical, Dental, Vision, 401(k)

Paid time off

Supportive leadership and a positive team culture

A chance to make a real impact every day in the lives of seniors and their families

Job Type : Full-time

Benefits :

401(k)

Dental insurance

Health insurance

Vision insurance

Schedule :

8 hour shift

Education :

Bachelor's (Required)

Experience :

Sales : 5 years (Required)

Work Location : In person