Inside Sales Specialist

Inside Sales Specialist

Rocrents Equipment Sales and Rental is a construction equipment rental company in Webster, NY. We offer a comprehensive selection of heavy machinery rentals, ranging from mini excavators, bulldozers, backhoes, and skid steers to aerial lifts, attenuator trucks, and water trucks.

Our clients span the construction, general contracting, infrastructure and real estate development, utility, landscaping and excavation, snow removal, and agriculture industries. No matter the industry, our heavy equipment rental solutions support our clients' projects through exceptional customer service and a well-maintained fleet.

About the Role

The Inside Sales Specialist is responsible for upselling and supporting customers with technical inquiries and building rapport through phone interaction.

Essential Duties / Responsibilities

• Provide customers with equipment knowledge and upsell them on our offerings and end-to-end solutions.
• Accurately capture the details of each order to ensure a seamless handoff to the rental coordinator.
• Answer all phone calls and email inquiries from current and prospective customers.
• Generate leads for new business, especially for Rocx Breaker and Rocx Attach, through telemarketing and email introductory communications.
• Communicate leads and opportunities with Outside Sales Representatives.
• Build rapport with current and prospective customers through phone interaction and product education.
• Support independent sales reps and supply them with marketing material and inside sales support.
• Perform other related duties as assigned by the Sales / Rental Manager.
• Understand and maintain confidentiality relating to all business activities.

Required Skills / Abilities

What We Offer