Senior Analyst, Campaign Insights

Business Overview

Mediahub is one of the three major global media agencies within IPG Mediabrands with over 1000+ employees worldwide. We are an award-winning agency built for brands who are challenging and disrupting the status quo. Our organization is focused on challenging all facets of media in an environment of rapid change in order to maximize our clients’ investments. We are challenging key fundamentals in the areas of audience creation, purpose, creativity and digital platforms.

Named Media Agency of the Year by Adweek, Ad Age, and Campaign, Mediahub is powered by the buying and intelligence power of Magna Global and the data backbone of Acxiom.

Position Overview

The Campaign Insights team partners with both internal and external stakeholders and data providers, leveraging analytics and measurement to enable optimization of media spending. The Senior Analyst takes on an expanded role and supports all aspects of analytic initiatives from conception to completion. Position will build an understanding of digital and media ecosystems including challenges of data tracking with cookies/SDK’s, website tagging options, impact of walled gardens, and basic TV and OOH measurement and attribution options available.

Responsibilities

• Develop a deeper understanding of client’s industry, business objectives and strategy, media plans, and consumer journey to provide context for analysis and reporting needs
• Help develop measurement plans tying KPI’s to business objectives at a tactical level
• Collaborate with internal/external stakeholders and manage data logistics – including data specifications, structures, rules and transfers from numerous media channels and partners
• Act as a project manager on analyses of limited scope/complexity, delegating select tasks such as data prep and QC to Analysts and reviewing their work / Serve as a mentor
• Demonstrate a deeper ability to interpret/synthesize analysis findings and draw insights pertinent to the client’s business; show ability to develop actionable recommendations
• Play an expanded role in the development of report content (Word, Excel, PowerPoint) in support of deliverables
• Greater participation in the presentation of results to internal and external stakeholders
• Handle some of the day-to-day contact and interaction with internal and external stakeholders associated with project work

Qualification - Required Skills

• High level of proficiency with at least two of the following tools - SQL, Excel, Tableau
• Greater facility of MS Office; including PowerPoint, Word and Excel
• Experience with ad-serving platforms such as Google Campaign Manager; web analytics tools such as Google Analytics and/or Adobe Analytics, and/or tag management tools such as DTM/Launch, GTM and Tealium
• Excellent verbal and written communication skills
• Highly motivated and collaborative team player with strong interpersonal skills
• Experience with DMPs such as Adobe Audience Manager
• Experience with audience tools such as SCOUT (Mediahub quantitative surveying), Comscore, MRI, Exact Target; creative/brand evaluation and tracking tools like Kantar Millward Brown, Nielsen Brand Effects, YouGov, Dynata, Survat; Search tools like Adwords, Kenshoo; social tools like Crimson Hexagon, Netbase desired
• Familiarity with media mix modeling and other forms of regression-based ROI
• Mediahub does not require candidates to have a college degree

Qualifications - Desired Skills

• Prefer 2 years of experience in a professional services or corporate environment.
• Advanced degree typically in a quantitative discipline desired
• Prior media analytics experience/knowledge desired
• Greater familiarity with various online and offline media channels
• Some ability to program in other languages such as SAS, SPSS, R and Python desired
• Familiarity with MTA providers such as Visual lQ (Nielsen), Neustar, C3 desired

We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email .

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at .

Salary Range$90,000—$100,000 USD