Senior Account Executive - PR, Social & Content Job at KADA Inc in Madison

Job Description

Kada Recruiting is partnering with a dynamic agency seeking a Senior Account Executive (PR and Social) to join their innovative team. This role is designed for a seasoned professional who thrives in a collaborative and fast-paced environment, blending creativity and strategy to deliver impactful public relations and social media campaigns. This agency values team players with a strong writing background, a passion for media relations, and a talent for translating complex ideas into compelling stories.

Key Responsibilities :

• Lead media relations initiatives, from identifying media targets to crafting press materials and following up with journalists.
• Develop and pitch strategic ideas to strengthen client visibility in key media outlets.
• Create diverse content in collaboration with creative teams, including articles, social media posts, and thought leadership pieces.
• Conduct insightful interviews with senior-level experts, extracting unique perspectives to fuel content strategies.
• Transform complex subjects into engaging, audience-focused stories.
• Design and manage influencer campaigns, including all aspects of strategy and execution.
• Spearhead event planning and ensure seamless execution aligned with client goals.
• Align with client marketing strategies to develop cohesive PR and content plans.
• Stay informed on new industry tools, platforms, and best practices to bring fresh, effective ideas to client campaigns.
• Collaborate closely with PR, social media, and content teams as well as other agency departments to maximize client impact.

Qualifications :

This is an ideal opportunity for a proactive and strategic PR professional to make a significant impact with a supportive and forward-thinking team.