Webmaster & Social Media Specialist

Job Description

Oversee an active social media program to include timely posts, interaction and video which engages our stakeholders across Colorado and shows them the value of our colleges while increasing the followers of our Facebook and Twitter accounts.

The position manages the system office’s administrative, prospective student and WordPress-based websites and develops and deploys a daily social media content strategy to include engagement and cultivation of the system’s relationship with stakeholders.

Web duties (50%):

•Manager and maintain cccs.edu, go.cccs.edu, conferencecenter.cccs.edu

• Maintain our go.cccs.edu and cccs.edu website using WordPress as its content management system; and, our conferencecenter.cccs.edu website using website editing software (currently edited with Dreamweaver)

• Prepare digital photography, PDFs, video and other files for the web and social media;

• Ensure optimal experience to smart phone and tablet users and effective Search Engine Optimization;

• Manage/Complete projects within the CCCS Communications sub-plan for Web Accessibility. Oversee projects EMG has committed to, ensure completion, and help test updates before launch. Complete accessibility projects assigned to you outlined in the plan and others that may arise.

• Conduct monthly System Office Accessibility Plan (SOAP) Meetings to ensure System Office Accessibility Plan deadlines are met.

• Provide assistance to and monitor Wordpress Admins. Insure accessibility, troubleshoot, etc.

Social Media Specialist duties (50%):

• Execute ever-evolving social media engagement program; managing the system office’s presence through Twitter, Facebook, You Tube and LinkedIn, Google+ and other strategically relevant online channels;

• Repurpose the best social media content of our 13 colleges for the system’s social media channels; writing content (including posts and tweets) and creating short videos for the system office’s social media channels and electronic newsletters/communications; navigating WordPress and understanding Twitter, Facebook and LinkedIn for optimally relating with the public and advancing the reputation of the system and its colleges; monitor traditional and social media posts about the system and its colleges to keep management aware of potential problematic issues; and periodically report on how the system and its colleges are being regarded in social media.

• Generate high quality/interesting and engaging content, within relevant social media spaces, in a real time environment, that dynamically engages the audience by stimulating user interaction and discussion; manage social media content and conversations with the best interests of the system and its colleges in mind;

• Use analytics to measure and monitor social activity to determine the effectiveness of various social media initiatives and to tweak/improve content; procuring effective search/social media advertising as requested;

• Program a bi-monthly Web Professionals meeting for the colleges to share and learn about best practices and seek resolution, as requested, to challenges facing web/social media communicators at the colleges

Qualifications

• A bachelor’s degree or combination of experience and education (i.e. certifications)
  
  
• Two years of professional website design and social media experience
  
  
• Social media experience includes effectively and frequently using social media to enhance the public’s regard and/or customer-patronage of an organization or cause
  
  
• Experience with Dreamweaver and WordPress (or other Content Management Systems)
  
  
• Experience with and knowledge in web accessibility, specifically WCAG 2.0 guidelines
  
  
• MySQL, phpMyAdmin, Excel, HTML5, ASP, VB Classic, PHP, JQuery, XML
  
  
• Experience with Photoshop and Illustrator
  
  
• Experience as a Web Developer