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Marketing Analyst
Marketing AnalystUSA Jobs • Oskaloosa, IA, US
Marketing Analyst

Marketing Analyst

USA Jobs • Oskaloosa, IA, US
12 hours ago
Job type
  • Full-time
Job description

Marketing Analyst

The Musco Marketing team has an opening for a Marketing Analyst at our Oskaloosa office. The ideal candidate will have a passion for researching and data analysis, consumer behavior, and market trends. This position involves gathering and analyzing market data, interpreting findings, and providing actionable insights to support data driven decisions. If your experience aligns with the qualifications outlined below, we look forward to hearing from you!

Essential Criteria :

  • 4+ year college degree in marketing, business analysis, data analytics, mathematics, statistics, or related experience and / or training.
  • 2+ years of experience in market research, data analytics, or similar role.
  • Experience with BI / data visualization tools like Power BI, Tableau, web analytics and Google Analytics.
  • Familiarity with Microsoft applications (Office, SharePoint, Teams) helpful.
  • Knowledge of market research methodologies (e.g., surveys, focus groups, data mining).
  • Experience driving analytics initiatives used to impact business decisions.
  • Ability to communicate complicated data in an easy-to-understand manner.
  • Ability to translate data into actionable insights.
  • Experience with locating reputable external data sources.
  • Passion for solving problems through data analytics.
  • Take ownership of, provide definition to, and drive projects forward.
  • Able to juggle multiple projects and meet deadlines.
  • Enjoy working with diverse workload - from focused & in-depth projects to quick popup needs.
  • Written and verbal communication skills.
  • Curious, look for solutions and better ways of doing things.
  • Organized with attention to detail.
  • Working knowledge of computer and needed software and applications.
  • Strong interpersonal and communication skills.
  • Innovative problem-solving with a team-oriented mindset.
  • Familiarity with Musco solutions is a plus.
  • Limited travel and night / weekend work possible as needed.

Roles and Responsibilities :

  • Conduct market research and gather data on industry trends, emerging markets, and consumer behaviors.
  • This could include emerging technologies, geographic & demographic data.
  • Design and administer tools which allow for collection of relevant data.
  • Maintain and share this data within tools that make it easily accessible to the team.
  • Analyze data to identify trends and provide insights for data driven decisions.
  • Prepare reports and presentations that provide insight and clearly communicate findings to stakeholders.
  • Interpret consumer data to guide data driven strategies.
  • Utilize Business Intelligence (BI) technology and develop ongoing processes for tracking and visualizing data.
  • Understand mathematical analysis and how to use technology to implement it.
  • Identify and track metrics that impact sales and help drive product and service solutions development.
  • Other duties as assigned.
  • Who is Musco :

    Musco, a privately held company since 1976, is the global leader in sports and large-area lighting solutions, with projects in 135 countries. Headquartered in Oskaloosa, Iowa, Musco employs more than 1,800 team members worldwide.

    Team Culture and Partnerships :

    At Musco, we offer meaningful work in a team-first culture with continuous learning and professional development. We value work-life balance, providing flexibility for community involvement, family activities, and personal time. We have a generous benefit package created with the Team in mind. It includes varying health insurance plans, vision and dental insurance, PTO, 401k, profit sharing, and more!

    As supporters of recreational organizations, we help ensure safer and more enjoyable playing experiences worldwide. If giving back resonates with you, learn more about our partnerships.

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    Marketing Analyst • Oskaloosa, IA, US

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