Media ManagerCreative Cove Inc. • Framingham, MA, United States
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Media Manager
Creative Cove Inc. • Framingham, MA, United States
2 days ago
Job type
- Full-time
Job descriptionManages investment and channel strategy for multiple media touchpoints including but not limited to : video, audio, social media, mobile, online video, search, display Leads development holistic media strategy inclusive of : channel and partner level plan, audience strategy, measurement plan Keeps abreast of the evolving media landscape & technology tools. Provides recommendations on required solutions. Meets with existing and prospective media vendors to evaluate future media opportunities Oversees holistic budget to be executed by team Responsible for sharing integrated media plans to key stakeholders Manages upfront investment, paid ipartnerships, and key vendor relationships Oversees holistic digital strategy driving in-store sales Oversees grand openings, local, and multi-cultural plans Partners with consumer insights and agency partners to execute cross-channel measurement studies Represent paid media strategy for annual and ad hoc planning processes Continuously monitors campaign & provides optimizations Leads quarterly look-backs & establishes best practices Bachelor’s Degree or similar marketing experience A minimum of 7+years of experience in media Experience across media channels, with a strong emphasis on digital channels (paid social, Digital Video, email, search). Strong experience optimizing media channels and establishing testing approaches and analytics experience Effective verbal and written communication on all levels and both internally and externally Experience working with outside agencies and vendors Proven experience participating in cross-functional teams and influencing great outcomes across a matrix organization with evolving requirements Superior project management skills with an ability to interact with and motivate others to succeed on several fronts simultaneously Excellent working knowledge of Excel and PowerPoint Strong analytical experience and proven critical thinking Knowledge of retail business a plus
Our retail client is looking for a Sr. Media Manager with 8+ years experience in media and an emphasis on digital channel (paid social, Digital Video, email, search).
- Understands brand strategy and platform and effectively partners with brand marketing and IAT to develop media strategies and partnerships that align with and amplify the brand platform
- Serves as key day-to-day liaison with paid media agency
- Sharing / Collaboration with Domestic and Global partners on plans & learnings
Build Media and Digital Expertise
Requirements :
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Media Manager • Framingham, MA, United States
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