Product Marketing Manager - Retail

Job Title : Product Marketing Manager - Retail

Location : Newark, NJ 07102 (Hybrid)

Duration : 5 months (possibility for extension)

Position Type : Hourly contract Position (W2 only)

Note

SCHEDULE / REMOTE FLEXIBILITY : Monday Friday (Monday and Tuesday at HQ, Wednesday, Thursday and Friday remote)

WORK HOURS : 9am 5pm

HOURS PER WEEK : 8 7 hours work 1 lunch

EDUCATION AND EXPERIENCE REQUIREMENT : Bachelors Degree in marketing, knowledge of retail platforms and ecommerce. Experience launching new products, thorough and communicates well

PREFERRED INTERVIEW TIMES : early on week of 3 / 3

TEAM SIZE : 12

PURPOSE / MISSION OF TEAM : any new projects coming up? Why would someone want to join your team? Upward mobility?

o Manager will be on maternity leave

o Launching new product

JOB SUMMARY :

Client is looking for a Product Marketing Manager to be responsible for all marketing activities on their assigned product(s) from inception to implementation to lead launches and grow existing products adoption. This role will focus on translating customer and market requirements into products with clear and differentiated value proposition and positioning.

This role requires a self-driven, highly multi-tasking individual who can work with cross-functional teams of senior leaders and individual contributors throughout a matrixed, distributed organization.

BASIC QUALIFICATIONS :

5+ years of experience with product marketing management for a customer-oriented organization.

Experience in developing and communicating effective value propositions.

Proven experience in developing effective marketing material.

Experience of working in the manufacturing industry is desirable, but not required.

Self-starter with strong executive facilitation skills and experience related to strategic execution and problem solving.

Solid analytical skills (i.e., marketing measurement, new market analysis etc.)

Comfort in a rapidly changing environment with competing and shifting priorities.

Highly seasoned project management skills.

Exceptional written and oral communications skills (including presentations) and listening and interpretation skills.

Ability to work well in a team environment.

Ideal to have business acumen and problem-solving skills.

Ability to thrive in a cross-functional, fast-paced environment.

Demonstrated success in thinking strategically.

Additional Job Description

KEY ACCOUNTABILITIES :

Product Launch : Manage new product development including product strategy, market research, business case development, product requirements definition, and leading the product launch.

Lead cross-functional efforts to ensure product launches are successful and resonate with target audiences.

o Develop target audience personas

o Build positioning and test messaging

o Develop and execute Go-to-Market plan

o Develop collateral and promotional materials

o Public relations activities

Product marketing content : clearly and effectively communicates value proposition

o Packaging, sell sheet, submittal, installation manuals, PDP infographics, marketing promo videos and POP displays.

Sales enablement : help sales team generate more revenue from new and existing clients

o Develop compelling marketing assets such as sales enablement materials, website content, case studies, brochures, and whitepapers including asset distribution.

o Build out internal and external sales training

o Build and maintain partnership with B2C audience

Promotion & marketing communication : Create awareness, drive consideration and generate marketing qualifies lead

o Develop and execute marketing communication strategies at all levels of the marketing funnel

o Craft and execute comprehensive marketing strategies for product promotion, encompassing positioning, messaging and go-to-market plans

o Utilize digital marketing, social media, email campaigns and participation in industry events for optimal reach, ensuring coherence across all marketing channels

o Build thought leadership narrative and create value-add content to drive consideration (e.g. infographics, blog, vlog, testimonials)

Post-launch marketing activation : lead post-launch marketing initiatives

o Develop and revise marketing strategies and plans; execute campaigns by leveraging various channels depending on marketing objectives

Measurement : measure performance

o Identify KPIs and work to improve the KPIs by measuring, analyzing and reporting on the effectiveness of marketing activities

o Analyze campaign performance, offering insights for refinement and enhancement