Senior Performance Marketing Manager

Job Description

Be the one who makes a difference!

At Vertex Education we are a team of high achievers, courageous leaders, and passionate believers in changing lives through education. As a purpose-led education services provider, our mission is destined to benefit many and yet it starts with just one person inspired to work together with us to make a memorable and meaningful difference for our clients, schools, students, and communities. Be the one who makes a difference—with us.

As part of the Marketing Department, the Senior Performance Marketing Manager plays a pivotal role in advancing Vertex Education’s mission by driving measurable enrollment growth through high-impact paid media campaigns. This position reports to the Director of Marketing and partners with them to develop the paid media strategy. They lead strategy execution across Meta, Google, TikTok, LinkedIn, and other digital platforms, optimizing campaigns to deliver monthly performance marketing goals (leads, completed applications, ad efficiency, etc.). This role combines data-driven decision-making with deep expertise in bid strategies, audience targeting, and A / B testing. By managing a multi-million-dollar media budget and collaborating with marketing leadership, creative, agency, and enrollment teams, the Senior Performance Marketing Manager ensures that every dollar spent contributes to helping more families discover quality educational opportunities for their children.

Essential Functions :

1. Paid Media Strategy & Execution

• Develop and implement multi-channel paid media strategies across Meta, Google, TikTok, LinkedIn, and other performance platforms.
• Manage an annual paid media budget of approximately $2 million, optimizing for channel mix and spend efficiency.
• Establish campaign goals, bid strategies, and audience targeting aligned with enrollment objectives.
• Execute campaigns that generate leads and completed applications while maintaining cost-efficiency benchmarks.

2. Audience, Funnel, and Market Targeting

3. Performance Analysis & Optimization

4. Cross-Functional & Agency Collaboration

5. Innovation & AI Integration

Required Qualifications :

Preferred Qualifications :

Be excited to be a part of our team and grow your career with us!

Be the one who enables us to positively impact over 258,000 students across multiple states while driving our growth forward so we can enrich even more lives. Be the one who helps us achieve excellence for over 226 schools that we support with academics, finance, technology, human resources, communications, marketing, facilities, construction, and food services. Be the one who is a diverse thinker, a team player, a smart risk taker, an innovator, and a difference maker by encouraging others to climb higher and reach farther to further education.

Be the one who makes a difference!

With an innovative mind, a hungry heart, and engaging spirit you can change lives through education. Be a part of Vertex Education and let’s make a difference together. Apply Today!