Graphic Designer

Call for Proposals : Graphic Design Support for Rebranding ProjectOrganization : CCAE TheatricalsDeadline to Submit : October 20, 2025Fee Range : 3-4 will be selected as semi-finalists and paid $500 for stylistic mockups; Of these one finalist will be selected and paid dependent on finalized scope within a range of $5,000-$10,000Estimated Project Timeline : October 21-December 31, 2025About UsCCAE Theatricals is a nonprofit theatre company based in Escondido, CA. Our mission is to celebrate human connection through theatre and education by sharing stories that illuminate individual experiences and cultivate a collective voice. Our organization is an ecosystem built around the three pillars of Workforce Development, Creative Youth Development, and Theatrical Productions. Following a thoughtful and collaborative process in partnership with Amplified Consulting, a new organizational name has been selected and will be revealed as part of this rebrand. To protect this process, the selected designers / firms will be required to sign a Non-Disclosure Agreement (NDA) prior to project kickoff. The new name will only be shared once the NDA is executed and initial design work begins.Project ScopeWe are undertaking a full rebrand that will include : A new logo and visual identity system connected to our new nameColor palette, typography, and design guidelinesBranded collateral templates (print & digital)Updated brand assets for website and social mediaGuidance for signage and environmental applicationsThe selected designer / firm will collaborate with staff, board, and community stakeholders to develop a cohesive, professional, and inspiring brand identity.Selection ProcessAll proposals will be reviewed by our committee.From the pool of applicants, four finalists will be selected to move forward and develop initial stylistic design interpretations based on the new name and brand direction.Each semi-finalist will receive an honorarium of $500 for this design exploration phase.After reviewing the initial interpretations, one designer / firm will be chosen to move forward with the full rebranding project.Proposal RequirementsInterested designers / firms should submit a proposal that includes : Cover letter describing your interest and approach (1-2 pages max.)Portfolio of relevant work (nonprofit, arts, or community-based projects preferred)Project team (if applicable) with bios / resumesProposed process for discovery, design, revisions, and final deliveryProposed timeline aligned with project goalsBudget proposal with breakdown of fees and expensesReferences from at least two clients with similar projectsEvaluation CriteriaProposals will be reviewed based on : Quality and creativity of prior workOriginality and authenticity of design proposalsExperience with nonprofits, arts, or community-focused organizationsDemonstrated ability to collaborate with diverse stakeholdersAlignment with our timeline and budgetCommunication style and overall fitTimelineThis is an estimated timeline and will be subject to change dependent on unforeseen adjustments : Proposal Due Date : Oct 20, 2025Review & Notification of Finalist Selection for 3-4 with (NDAs signed) : October 21-27, 2025Stylistic Design Phase (Honorarium Paid) : October 28-November 10, 2025Final Designer Selected by : November 11-17, 2025Full Project Timeframe : November 18-December 18, 2025Use of AI / Generative ToolsCCAE Theatricals is committed to advancing the artistry, originality, and integrity of human-centered creative work. While artificial intelligence (AI) and generative design tools have become more common across industries, their use raises important questions around authorship, intellectual property, and the nature of artistic expression.As a nonprofit arts organization, our mission is rooted in celebrating human connection through theatre and education. We believe that the value of graphic design for our institution lies not only in aesthetics but also in the perspective, lived experience, and intentionality that human artists bring to their work. For this reason, we are establishing clear expectations around the role of AI in proposals submitted to us.This clause is designed to protect the originality of the work we commission, to reduce the risks associated with copyright and ownership of AI-generated material, and to ensure that the selected designers artistry reflects human creativity at its core.Definition : For the purposes of this RFP, AI-generated content means any visual, textual, or graphic element that is created or derived, in whole or in part, from the use of generative or algorithmic systems (e.g., diffusion models, prompt-based generators, automated image / layout creators), without substantial subsequent human authorship, editing, or design intervention.Respondents must adhere to the following requirements : Disclosure Requirement : Proposers must disclose whether AI or generative tools were used at any point in the creation of their submission, including preliminary sketches, mockups, or final artwork.For each instance, proposers must identify : (i) which tool was used, (ii) which elements were AI-generated, and (iii) how the content was refined by human designers.Permitted Use : AI tools may be used for ideation, exploration, or reference purposes (e.g., mood boards, exploratory drafts).Prohibited Use : Final deliverables (production-ready artwork, logo files, brand identity assets) must not be purely AI-generated. Submissions must demonstrate substantial human authorship.Warranty & Originality : Proposers warrant that all submitted work is original, does not infringe upon third-party rights, and is free from plagiarism. The proposer accepts full liability for any copyright or ownership claims arising from the use of AI.Rights & Ownership : All deliverables, whether or not AI was used during the design process, must be transferred to CCAE Theatricals with full rights, licenses, and ownership.Evaluation Weighting : Submissions will be evaluated not only for aesthetic quality but also for originality, human creativity, and alignment with CCAE Theatricals values. Over-reliance on AI tools may negatively impact evaluation.How to ApplyPlease apply through the link posted to our website.  QuestionsFor questions about this call, please contact Mariana Perezchica at mperezchica@theatricals.orgWe believe in the power of storytelling and design to build belonging and spark change. We look forward to partnering with a creative team who shares our values of inclusion, collaboration, and artistic excellence.4-Week Rebrand Final Phase Outline : Week 1 : Concept Expansion & Direction SettingKickoff meeting to present discovery findings to selected designer. Designer expands and refines stylistic direction submitted during semifinalist phase.Week 2 : Refinement & FinalizationDesigner finalizes selected concept : Develops logo variations (horizontal, stacked, icon). Finalizes color palette & typography system. Final approved logo suite. Final color palette & typography.Week 3 : Brand Guidelines DevelopmentCreate brand guidelines (logo usage, colors, typography, basic applications) Incorporate tone, photography / illustration guidance, and simple use cases. Draft and final Brand Guidelines (PDF) Guidelines should be clean, clear, and easy for staff to applyWeek 4 : Template Creation & File DeliveryDevelop 34 branded templates (e.g., letterhead, social media, flyer / poster, presentation) Package and deliver all final design assets- Conduct a staff orientation session (virtual or in person). Final editable templates. Complete file package (logo files, design assets). Staff training session completed.Additional collateral can be phased in after launch

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