Director of Product Marketing

Overview

Head of Product Marketing at Sift. Reporting to the VP of Marketing, this is an individual contributor role today, with the opportunity to shape and grow the function over time. As product velocity increases, you’ll translate technical innovation into compelling, field-ready messaging without pulling product and engineering into every conversation. You’ll scale enablement, lead technical storytelling, and help drive customer education in a category where expectations are evolving and prospects still rely on legacy tools and workflows.

Responsibilities

• Continuously Improve Sales Enablement : Build and maintain sales collateral and assets that evolve with the product. Create field-ready decks, demo flows, talk tracks, and objection-handling tools. Help scale the sales team without scaling dependency on product and engineering.
• Make Customer Education a First-Class Product : Help engineers onboard faster and understand the why behind Sift. Collaborate on demos, product & feature walkthroughs, and technical content that makes our value self-evident.
• Highlight Sift’s Engineering Advantage : Translate deep technical decisions into competitive advantage. Partner with product and forward-deployed engineers to identify what sets us apart, and tell that story credibly across channels.
• Own Competitive & Market Positioning : Monitor adjacent tools and lookalike platforms. Define the category, not just react to it. Build tools and messaging that equip the field to defend our position and shift customer perception.
• Showcase Momentum & Social Proof : Turn customer wins into strategic assets. Build and scale content programs (case studies, event collateral, press) that demonstrate adoption, traction, and credibility, especially in defense, aerospace, and capital markets.
• Drive Launch Strategy & Messaging : Support GTM execution for new features and product lines. Define launch scope, partner with teams across the company, and own the messaging that introduces Sift to new audiences or capabilities.

Qualifications / Skillset

Location & Eligibility

Location : Sift’s headquarters is in El Segundo, CA. In-person collaboration twice a week (Mondays and Thursdays). We prefer local candidates but are open to relocating to LA or considering remote work from the San Francisco Bay Area for the right candidate.

Salary range : $170,000 - $210,000 per year. Plus equity and benefits.

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