Digital Marketing Specialist

Digital Marketing Specialist

As a Digital Marketing Specialist, you will play a pivotal role in crafting and executing innovative social media advertising campaigns designed to amplify our outreach and boost engagement with both B2B and B2C audiences. We are seeking a strategic and creative individual who possesses a solid background in B2B / B2C marketing and has a keen interest in making an impact within the clinical research or healthcare sectors.

Key Responsibilities :

• Develop, create, and launch compelling social media ad campaigns across various platforms, including LinkedIn, Twitter, and Facebook, to effectively target our desired B2B / B2C markets.
• Design and oversee content calendars that resonate with our brand identity and align with business goals.
• Leverage analytics tools to measure campaign success, enhance ad performance, and provide actionable insights on metrics.
• Implement effective SEO strategies to boost website visibility and improve organic search rankings.
• Collaborate closely with the marketing and creative teams to ensure social media initiatives are coherent with the broader marketing strategy.
• Maintain a pulse on social media trends, industry advancements, and evolving technologies to ensure we stay ahead of the competition.

Requirements :

Preferred Qualifications :