Growth Marketing Specialist - Onsite (New Jersey)

Description

Key Responsibilities

1. The B2B Strategist: Generating high-quality leads for our construction firm via LinkedIn and Google Search.
2. The B2C Merchant: Driving direct sales and ROAS (Return on Ad Spend) for two ecommerce brands via Social Ads and Email retention.

• Google Ads (Search & Display): Capture high-intent construction leads and drive ecommerce traffic. You must be an expert in keyword research, negative keyword management, and bidding strategies.
• Social Ads (Meta & TikTok): Create and manage profitable campaigns for the ecommerce brands. You understand hooks, creative testing, and scaling winning ad sets.
• LinkedIn Ads: Target decision-makers, developers, and property managers for the construction side.

• B2B: Build cold outreach sequences and nurture drips to keep construction prospects warm.
• B2C: Manage the full lifecycle for ecommerce (Welcome flows, Abandoned Carts, Post-Purchase upsells) to maximize Customer Lifetime Value (LTV).

• Ad Creative: You don't need to be a graphic artist, but you must be proficient in tools like Canva or Photoshop to create high-converting image and video ads on the fly.
• Copywriting: Write compelling ad copy, landing page headlines, and email subject lines that convert.

• Tracking: Ensure pixels, conversions API, and Google Analytics 4 are firing correctly across all sites.
• Reporting: Provide weekly reports on ROAS, CPA (Cost Per Acquisition), and Lead Quality without being asked.

Skills, Knowledge and Expertise

• The "Unicorn" Skill Set: Proven experience managing both lead generation (B2B) and direct-to-consumer sales (B2C).
• Hands-on HubSpot expertise - Configured HubSpot workflows, Built lead scoring models, Owned lifecycle stages, Managed CRM–sales handoff, Built dashboards and attribution.”
• 100% Self-Sufficiency: You do not require an agency, a designer, or a copywriter to get a campaign live. You own the process from idea to execution.
• Platform Mastery: Deep expertise in Google Ads Manager, Meta Business Suite, LinkedIn Campaign Manager, and Email platforms (e.g., Klaviyo, Mailchimp, or HubSpot).
• Financial Literacy: You treat the marketing budget like your own money. You are obsessed with ROI and cutting wasteful spend.
  
  
• For Construction: A consistent pipeline of qualified bid requests and meetings booked.
• For Ecommerce: Consistent month-over-month revenue growth and a healthy ROAS.

Benefits