Creative Lead, Influencer Marketing Job at The Shelf Influencer Marketing Agency

Join to apply for the Creative Lead, Influencer Marketing role at The Shelf Influencer Marketing Agency

Join to apply for the Creative Lead, Influencer Marketing role at The Shelf Influencer Marketing Agency

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(Full-Time, Remote — US & Canada applicants welcome)

About The Shelf

We’re a fast-growing influencer marketing agency that builds data-driven, culturally relevant campaigns. Our content is trend-driven, social-first, and powered by our Optimization Flywheel—delivering measurable impact for brands while giving creators the freedom to shine.

About The Role

We’re looking for a Creative Lead, Influencer Marketing —a creative strategist who understands the inner workings of influencer campaigns and knows how to transform brand objectives into high-performing, social-first content.

This is not just a “creative ideas” role. We’re seeking someone with a deep understanding of influencer marketing campaigns (whether through direct management, creative strategy, or a related role) who can pair strategic expertise with sharp creative instincts. You’ll be the bridge between strategic goals and creative execution, ensuring our content is set up for success.

Core Responsibilities

Creative Strategy & Concepting

• Lead brainstorms to develop social-first, trend-driven creative concepts for influencer campaigns.
• Build custom content briefs, shot lists, scripts, and art direction that balance storytelling with brand objectives.
• Evaluate influencer content for performance drivers—signature shticks, hooks, brand integration, pacing—and deliver actionable feedback that strengthens the story arc.
• Review influencer concepts to ensure content is optimized for success, providing actionable feedback that elevates their creative.
• Apply the right creative lens depending on the client’s industry and strategy (e.g., fashion may call for editorial, cinematic storytelling, while CPG may require playful, trend-led, social-first content).

Client & Influencer Partnership

Campaign Integration

Operational Leadership

Experience & Expectations

Bonus Points For

What Success Looks Like

Application Requirements

To be considered, applicants must include :

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Other

Industries

Marketing Services

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