Marketing Specialist

Marketing Specialist

At Auror, we're empowering the retail industry to tackle theft and Organised Retail Crime, a $150 billion problem globally. It's high volume crime that's increasingly organized in nature and is putting people, retailers, and communities at risk every day.

Founded in New Zealand 12 years ago, we're working with some of the best and largest retailers in the world across the US, Canada, Australia, New Zealand, and the UK.

Auror is connecting people and intelligence to reduce crime. We're using technology for good.

In partnership with our leading retail partners, we need people with the passion, determination, and innovation required to overcome one of the world's largest problems. If you're looking to make a difference with and for the people dedicated to stopping crime, for good, then we want you on our team.

We're also embracing the potential of AI to supercharge our impactwhether that's enhancing the way we detect trends, support our customers, or improve internal workflows. As a company, we're committed to responsibly incorporating AI into how we work and what we build, and we encourage all Aurors to be curious about how AI can elevate their work, regardless of role or function.

The Role

As our Marketing Specialist, you'll collaborate with our global marketing team to help drive pipeline growth across North America, supporting campaigns, events, and regional marketing programs that build Auror's brand and engage the people who keep retail safe. You'll join a small, fast-moving marketing team that works closely with sales and customer teams to bring our story to market and deliver real business impact. This is a hands-on role where you'll learn by doingperfect for a curious, motivated marketer who loves connecting the dots across teams, trying new things, and seeing your work make a measurable difference.

Practically, this will involve :

• Support the planning and coordination of integrated and account-based marketing campaigns that generate qualified pipeline and support key growth objectivesworking closely with our global Demand Generation team on campaign setup, targeting, and measurement.
• Partner with our Events Marketing Manager to plan and deliver impactful in-person experiencessupporting logistics, promotion, and post-event engagement to ensure every touchpoint drives measurable business outcomes.
• Work cross-functionally to develop event briefs, capture learnings, and translate them into actionable insights and follow-up.
• Develop campaign briefs and adapt content across email, web, social, and digital channelsensuring Auror's story is effectively localized and resonates with regional audiences.
• Collaborate with Sales and Customer teams to align marketing efforts with business priorities and highlight success stories from the field in conjunction with content marketing.
• Work with global marketing partners to regionalize content and amplify global campaigns for the North American audience.
• Help manage the distribution and amplification of case studies and other marketing assets, ensuring consistent messaging and optimized reach.
• Collaborate with the global Demand Generation team on reporting and performance measurement, interpreting results to surface insights that inform future strategy.
• Exploring AI-powered tools to streamline collaboration, messaging, improve processes and efficiency, enhance insights, and scale the impact of marketing activities.

This role reports to Jessica Morrow, Marketing Director, North America.