Performance Marketer Job at Wing Assistant in Salt Lake City
MediabistroSalt Lake City, UT, United States4 days ago
Job type
- Full-time
Job descriptionOwn tracking & data hygiene with GTM / GA4 + offline conversions to CRM (Deal Created / Won). Daily optimization on CPL, CPC, CTR, CVR, lead-to-Deal rate, CPA / Deal, CAC, ROAS / pipe ; use incrementality tests (geo / cellular holdouts where applicable). Build dashboards (StatCounter / Sheets / BigQuery) and weekly “what moved / what’s next” stand-ups. Brief and QA ad creative (copy / static / video) and landing experiences with Design, Copy, and CRO; ensure ad-to-landing relevance to lift Quality Score and conversion. Partner with SEO to align keyword themes, SERP coverage, and minimize cannibalization. Collaborate with Sales to tighten feedback loops (disposition reasons, Deal quality, measurement / attribution). ~2x increase of Deals created from paid at flat or improved CAC. Quality lift : +10–20% improvement in Lead to Deal rate from paid via targeting, messaging, and landing alignment. Scaled testing system : 4–8 meaningful experiments / month; winner rollout playbooks. Channel expansion : At least 1–2 net-new channels (e.g., Reddit, MNTN) per quarter, producing a repeatable, efficient pipeline. Own budgets, pacing, and bids; refine match types, negatives, and audience overlays. Build and refresh keyword portfolios , RSA assets, and custom intent / lookalike audiences. Design & read experiments : creative angles, offers, headlines, hooks; landing variants with CRO. Maintain and improve conversion tracking (web & offline). Study and publish weekly reports with insights, actions, and expected impact . 5–8+ years running multi-million-$ PPC programs (B2B services or SaaS strongly preferred). Deep expertise in Google Ads (Search / PMax) and Bing ; strong practitioner on Meta . Proven record of turning paid traffic into pipeline & revenue , not just MQLs. Comfortable with data : queries / pivots; StatCounter; GA4; attribution concepts (MTA, first / last-touch, simple MMM proxies). Hands-on with GTM / GA4 , offline conversion uploads, HubSpot / Salesforce (or similar). Data-driven mindset, results-oriented, and able to meet high expectations Strong creative instincts (briefing copy / design, storyboarding short video) and landing page collaboration with CRO. Excellent prioritization, communication, and ownership in a fast-moving environment. Experience with Taboola / Outbrain , MNTN / CTV , Reddit , and programmatic pilots. Basic SQL or BigQuery; script / Rule automation; budget pacing tools. Experience running incrementality / geo holdout tests . Deals created from paid & pipeline $ (primary) Blended CAC / CPA per Deal Lead→Deal and Deal→Won rates by channel / campaign Non-brand share of pipeline; Quality Score & CPL for top ad groups Testing velocity and % of tests that ship to 100% 30 days : Audit accounts (structure, queries, tracking, audiences, negatives, assets, landing alignment). Baseline KPIs; fix tracking & offline conversions. Publish the Quarterly Test Plan . 60 days : Restructure top campaigns (brand / non-brand, exact / phrase, PMax guardrails). Launch 2–3 high-impact tests (offer, creative, landing). Implement a weekly pipeline quality loop with Sales. 90 days : Scale winners; expand 1–2 net-new channels (e.g., Reddit or MNTN) with clear success criteria; roll out budget reallocation based on CAC / payback.
Overview
About Us
Wing Assistant is one of the world’s largest virtual talent companies. We are a venture-backed scaleup, based in Silicon Valley, but operate fully remote. Wing is scaling rapidly, and looking to build out a world-class marketing team
Overview
Wing Assistant invests heavily in paid acquisition (millions per year) and drives significant traffic. Your mandate : own our multi-channel paid engine—profitably scale high-intent demand across Google Ads, Microsoft / Bing Ads, and Meta , while expanding into / experimenting with Taboola, Outbrain, MNTN, Reddit , and other channels. You will be measured on pipeline & CAC .
What you’ll own
1) Paid Ad Platforms :
- Build a quarterly channel mix & budget plan tied to CAC, payback, and pipeline targets; stage tests for new networks.
- Google Ads & Bing : Search, PMax, Brand & Non-Brand separation, sitelinks / callouts, conversion attribution optimization.
- Meta : Conversion / lead gen, creative iteration, testing, audience stacks & exclusions, offline conversions.
- All other paid ads, including testing, optimization, and scaling.
2) Measurement & Optimization :
3) Creative & Landing Experiences
4) Lead Quality & Sales Sync
What success looks like (6–12 months)
Day-to-day responsibilities
Requirements
Nice to have
KPIs you’ll be measured on
Your first 30 / 60 / 90 days
Note : due to the seniority of this role, you are exempt from completing any initial assessments sent to you via email. If you do receive them, simply ignore them.
#J-18808-Ljbffr
Create a job alert for this search
Performance Marketer • Salt Lake City, UT, United States
Related jobs Our leading SaaS-based Global Employment Platform enables clients to expand into over 180 countries quickly and efficiently, without the complexities of establishing local entities.At G-P, we’re de...Show moreLast updated: 3 days ago Are you ready to spearhead worldwide digital marketing strategies while advocating for personal development and success education? Join a dynamic force shaping this arena - Customize campaigns that...Show moreLast updated: 4 days ago AidKit's cutting-edge technology transforms complex cash assistance programs into streamlined, secure, and dignified experiences.
By seamlessly connecting applicants to vital resources, we're making...Show moreLast updated: 3 days ago Reducto helps AI teams ingest real world enterprise data with state of the art accuracy.We train vision models to read unstructured documents (e.
PDFs and spreadsheets) to enable products, model tra...Show moreLast updated: 3 days ago We provide strategic consulting for companies poised for hyper-growth.We specialize in paid media, conversion rate optimization, management consulting, and custom marketing technology implementatio...Show moreLast updated: 3 days ago What started as a single product with 3,000 customers has grown into an influential tech company with 900+ team members across six offices worldwide.
In 2022, airSlate reached a total valuation of $...Show moreLast updated: 4 days ago A company is looking for an SEO Specialist to execute specialized SEO tasks across client accounts.Execute tasks in one primary specialty area (technical, local, on-page SEO, or auditing).Maintain ...Show moreLast updated: 4 days ago The SEO Manager will be experienced in data-driven SEO strategies, possess a deep knowledge of all the functional areas of SEO, and excel at managing a team.
The SEO manager has ownership of individ...Show moreLast updated: 4 days ago At Hero, the Influencer Marketing Manager will support the VP of eCommerce in planning and managing influencer and community-based initiatives as well as overseeing social media, branded merchandis...Show moreLast updated: 3 days ago Wing Assistant is one of the world’s largest virtual talent companies.We are a venture-backed scaleup, based in Silicon Valley, but operate fully remote.
Wing is scaling rapidly, and looking to buil...Show moreLast updated: 4 days ago Conduct ongoing keyword research.AI tools to speed up ideation and drafting.Update and improve existing content.Google rankings, engagement, and conversions.
People Also Ask, AI overviews, ChatGPT, ...Show moreLast updated: 3 days ago We seek an experienced Growth Marketer to work directly with the executive team to boost the growth of our B2C offering.At Cass, we’re providing mental health support to over 30 million people usin...Show moreLast updated: 3 days ago With a career at The Home Depot, you can be yourself and also be part of something bigger.The Home Depot is redefining the future of retail to enable doers to get more done.As the 4th largest retai...Show moreLast updated: 3 days ago 
Hunt is Now Hiring Regional CDL-A Truck Drivers in Ogden, UT.Average $90,000 per Year - Get Home Weekly!.Must have a valid CDL-A license and 3 months of experience.
Drivers in this position average ...Show moreLast updated: 30+ days ago Overview Join to apply for the Marketing Lead role at STO Building Group.Ready to Lead Bold Pursuits? At Layton, we don’t just build buildings—we build relationships, reputations, and remarkable ca...Show moreLast updated: 1 day ago Get AI-powered advice on this job and more exclusive features.Retrieved from the description.We are looking for a Growth Marketer who can work across all major growth channels including SEO and web...Show moreLast updated: 3 days ago You’ll inherit high-performing campaigns and work directly with our CMO to double down on growth.You’ll then also have the opportunity to test and scale new channels (TikTok, Meta, Snapchat, Native...Show moreLast updated: 14 hours ago DoorDash’s mission is to grow and empower local economies.By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about...Show moreLast updated: 3 days ago
PR Manager Job at G-P in Salt Lake City
MediabistroSalt Lake City, UT, United StatesFull-time
Freelance Marketer Job at GearUp2Success in Salt Lake City
MediabistroSalt Lake City, UT, United StatesFull-time
Growth Marketer Job at AidKit in Salt Lake City
MediabistroSalt Lake City, UT, United StatesFull-time
Content Marketer Job at Reducto in Salt Lake City
MediabistroSalt Lake City, UT, United StatesFull-time
Performance Marketer, Creative Job at Apex Growth in Salt Lake City
MediabistroSalt Lake City, UT, United StatesFull-time
Growth Marketer Job at Promote Project in Salt Lake City
MediabistroSalt Lake City, UT, United StatesFull-time
SEO Specialist Job at Market My Market in Salt Lake City
MediabistroSalt Lake City, UT, United StatesFull-time
SEO Manager Job at Market My Market in Salt Lake City
MediabistroSalt Lake City, UT, United StatesFull-time
Influencer Marketing Manager Job at Hero Bread in Salt Lake City
MediabistroSalt Lake City, UT, United StatesFull-time
Performance Marketer Job at Medium in Salt Lake City
MediabistroSalt Lake City, UT, United StatesFull-time
Content Marketer Job at Optimonk in Salt Lake City
MediabistroSalt Lake City, UT, United StatesFull-time
Growth Marketer Job at Cass AI in Salt Lake City
MediabistroSalt Lake City, UT, United StatesFull-time
Manager, Audience Marketing Job at Home Depot in Salt Lake City
MediabistroSalt Lake City, UT, United StatesFull-time
- Promoted
CDL-A Truck Driver - Home Weekly - Average $90,000 / Year + Benefits
J.B. HuntMorgan, UT, United StatesFull-time
Marketing Lead Job at STO Building Group in Sandy
MediabistroSandy, UT, United StatesFull-time
Growth Marketer Job at Tecla in Salt Lake City
MediabistroSalt Lake City, UT, United StatesFull-time
- New!
Senior Performance Marketer (Remote) Job at EverAI in Salt Lake City
MediabistroSalt Lake City, UT, United StatesRemote
Full-time
Manager, Audience Insights Job at DoorDash USA in Salt Lake City
MediabistroSalt Lake City, UT, United StatesFull-time