Senior Performance Campaign Manager - Memberships

Job Description

Job Description

BURN BRANDS CULTURE

Burn Brands is one of the fastest growing fitness and wellness companies in the nation and has experienced rapid growth since its founding in 2015. We move like our members and clients – with purpose and at a fast pace. We aim to inspire, empower, and transform lives through community-based fitness and wellness solutions.

POSITION OVERVIEW

The Senior Performance Campaign Manager, Memberships is a strategic, data-driven leader responsible for designing and optimizing full-funnel campaign execution across the Membership lifecycle — from lead capture through trial, first camp, paid membership, and retention. This role manages national and local campaign strategies across CRM, paid media, SEO, and in-gym channels to accelerate funnel velocity, trial-to-membership conversion, retention, and referrals.

Working closely with Performance Marketing team, IT, and Ops, this leader ensures national initiatives (e.g., Start Strong, Fall Promo, National Grand Openings, Kids Camp) are executed on time and with measurable results. The role balances enterprise-level campaign execution with franchisee enablement, ensuring scalable adoption of lifecycle campaigns at the local level.

ROLES AND RESPONSIBILITIES

Full-Funnel Membership Campaign Execution

• Lead and optimize integrated membership campaigns across CRM (LoopSpark / App), paid, earned, owned, in-gym, and web channels.
• Partner with franchisees, Ops, and HQ teams to execute Kids Camp, NGO, and promo-specific campaigns (Start Strong, Fall Promo).
• Analyze funnel metrics and use A / B testing for targeting, creative, and channel optimization.
• Align campaign strategy with master calendar and ensure all initiatives meet milestones and are executed with franchise ready assets.
• Engineer discovery campaigns with content designed for Featured Snippets, People Also Ask, Perspectives, and AI Overview inclusion.

Performance Measurement & Optimization

Attribution & Reporting

SEO Strategy & Performance

Paid Media & AI Integration

Retention, Attrition & Referral Campaigns

Collaboration & Cross-Functional Leadership

KEY KPI’s & SUCCESS METRICS

QUALIFICATIONS

This position description is not intended to be and should not be construed as an all-inclusive list of responsibilities, skills or working conditions associated with this position. While this description is intended to accurately reflect the position's activities and requirements, management reserves the right to modify, add or remove duties as necessary.