Job Description
Job Description
Description :
Please include a brief cover letter telling us why you’re the right fit for this role.
- Applications without a cover letter will not be considered
Catholic Charities NH is seeking a full-time Program Marketing Specialist to help amplify our mission of providing hope, healing and empowerment to our neighbors in need across New Hampshire.
If you have a keen eye for storytelling, a creative mindset, and a passion for digital marketing, this is your chance to make a meaningful impact in a fulfilling way! As Program Marketing Specialist, you’ll take the lead on our social media presence, providing audiences with an authentic and engaging look into our programs and the lives we impact. You’ll also be a key storyteller, regularly connecting with clients, donors and staff, bringing their experiences to life through writing and video.
Reporting to the Executive Director of Marketing and Communications, you’ll play a key part in growing our brand, reaching new supporters, and strengthening the connection between our mission and the community.
You’re a strong fit if you :
Are a strong writer, with experience in both long-form and short-form written contentHave a curious mindset, are a great listener, and enjoy uncovering the details that make stories stand outLove social media and digital strategy, stay up to date on the latest trends, and have successful campaigns to share from Meta, Instagram, or LinkedInHave a passion for helping others and want your work to support a meaningful missionAre excited about professional development, always willing to learn new trends and finding ways to strengthen our marketingTake initiative, while recognizing when to collaborate or ask for supportEnjoy collaborating with colleagues and bring a positive, team-oriented attitudeThe Program Marketing Specialist will also work closely with our Creative Services Manager on digital content and production (including email), and with the Director of Resident Experience on select video initiatives
Catholic Charities NH is one of the state’s largest human services organizations, helping neighbors overcome challenges like homelessness, poverty, mental health struggles, isolation, and more. Your work will help us share powerful stories and connect supporters with our mission throughout New Hampshire.
Key responsibilities include :
Social media
Manage CCNH’s main social media accounts (Facebook, Instagram, LinkedIn), including posting, scheduling, reporting, and responding to comments and messagesWork with program staff to find and share compelling storiesDevelop and implement a strategic social media and content plan to engage strategic audiences and grow our brandExplore ways to potentially expand our presence on new social platforms (e.g., TikTok, Threads)Support individual program pages (Liberty House, New Generation, CareGivers, etc.)Design and execute creative paid social media advertising campaigns (Meta, LinkedIn, etc.)Content Marketing
Write and edit content that highlights our impact – such as client stories, donor spotlights, resident interviews, program updates, and more – ensuring alignment with audience needsDevelop content for our print newsletter, Annual Report, impact reports, postcard mailers, and other donor communicationsContribute to other content marketing initiatives, such as thought-leadership blogs and resource guidesDigital Communications & Marketing
Develop content for our growing email communications program, including client stories, mission moments, appeals, automations and more.Create and send text messages to various donor audiencesAssist the Creative Services Manager with Google Ads, Google Ad Grant campaigns and SEO initiativesHelp design and manage multi-channel campaigns, including digital and programmatic ads, connected TV, audio advertising and more.Collaborate on ongoing website updates and new content to keep messaging fresh and relevantVisual Communications (Videos & Photos)
Produce engaging short-form video content highlighting our social services programs for social media, email, and other channelsSupport the development of long-form video content (e.g., client success stories, employee profiles) as neededContribute supplemental photography, as neededDevelop infographics to enhance social media and digital content.Direct Fundraising
Lead the design and execution of digital fundraising events (Giving Tuesday, NH Gives, dedicated days of giving) to generate support for CCNH programsParish Communications :
Assist in developing bulletin text, updates, and key information for parishes throughout the DioceseRequirements :
Experience creating and executing content marketing strategies (blogs, videos, donor stories, marketing materials)Success managing social media (Facebook, Instagram, LinkedIn, Twitter), using both organic and paid campaignsStrong writing and editing skillsProficiency with social media management tools (like Hootsuite or Facebook Business Manager), Canva, and basic video editing (such as Final Cut Pro)Experience with Google Analytics, Google Analytics 4, and email marketing platformsAbility to interpret key marketing data (especially from Google Analytics 4 and Meta Business Manager)Excellent time management and organizational skills, with a high level of attention to detailAbility to work both independently and as part of a team, balancing multiple priorities and deadlinesExperience working with nonprofit or mission-driven organizations strongly preferredReady to apply? Please include a brief cover letter telling us why you’re the right fit for this role.
Applications without a cover letter will not be consideredEqual Opportunity Employer :
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, marital or familial status, age, or mental or physical handicap.
Salary Description
$55,000 / yr