Sr Director, International Marketing

Sr Director, International Marketing

At Warner Music Group, we are a global collective of music makers and music lovers, tech innovators, and inspired entrepreneurs, game-changing creatives, and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses : Curiosity, Collaboration, and Commitment.

We are committed to creating a work environment that values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Your role will be responsible for building a global strategy and managing your own roster of both top-tier and developing artists. You will create and execute marketing plans outside of the US, with targets per project and steps to achieve them. You will be the artists' gateway to the rest of the world, encompassing communication and reporting to the artist teams and other key stakeholders, international promotion, and representation within WMG affiliate teams.

Here you'll get to :

• Develop and execute comprehensive international marketing strategies for Warner Records' artists, ensuring campaigns are tailored to individual artists' needs and optimized for success in key global markets.
• Spearhead the planning, execution, and measurement of international marketing campaigns for new audio and video releases, working closely with domestic marketing teams, artist management, and Warner Music Group's global affiliate offices.
• Act as the primary liaison between U.S. domestic teams and international territory offices. Ensure seamless communication and alignment on priorities, marketing tools, and promotional plans to maximize artist exposure and commercial performance.
• Work directly with artists and their management teams to align on a global vision. Serve as a professional and high-energy representative for Warner Records, building strong relationships with international partners and affiliates.
• Monitor and analyze global market trends, streaming data, and consumer behavior to identify new opportunities for artist development and audience expansion. Use data-driven insights to inform campaign optimizations and future strategies.
• Oversee and manage international marketing budgets, ensuring efficient allocation of resources to drive impactful campaigns and achieve key performance indicators.
• Collaborate with creative and digital teams to develop and disseminate key marketing assets, including press materials, social content, and promotional tools, ensuring they resonate with diverse international audiences.
• Initiate and coordinate all international press and promotional activities, including media interviews, TV performances, and promotional tours, in partnership with local teams.

About you :

We'd love it if you also had :

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, Warner Music Group counts film and television storytelling powerhouse Warner Music Entertainment among its many brands. Together, we are Warner Music Group : Independent Minds. Major Sound.