Franchise World Headquarters, LLC is hiring : Manager, Brand PR in Miami

Overview We are Subway Headquarters! A dedicated team of professionals supporting thousands of franchisees around the globe.

Manager, Brand & PR - PR & Communications

Region : Miami

Ready for a fresh, new career? Look no further because one of the world's most iconic brands can help you get there.

Why Join Us?

At Subway, "better" is baked into our DNA. We are a brand that believes in continued improvement in our lives, our businesses, and our planet. From the handshake that started our very first sandwich shop to earning our position as one of the world\'s leading restaurant brands, we\'ve embraced change and the path ahead. Today, we\'re making better living easier.

Our purpose is about more than the food we serve in our restaurants. It\'s centered on fueling healthy businesses and healthier lives. It is an exciting time to join the Subway team and contribute to our transformational journey.

About the Role :

We have an exciting opportunity to support our Communications team as a Manager, Brand & PR based in Miami, FL. The Manager, Brand & PR will help lead and execute external communications initiatives that drive brand awareness, sales, traffic and consumer engagement. This role shapes our external narrative and how it comes to life in earned media through compelling stories, opportunistic moments in pop culture and activations that showcase Subway as the freshest, most convenient, and most affordable quality sandwich option on the market.

If you feel that this is the role for you, and you are successful with your application, be ready to be Bold, Empowered, Accountable, and ready to have Fun in a fast paced and agile working environment.

Responsibilities

PR Planning & Program Execution - Executing day-to-day U.S. Brand PR efforts. Brand PR accounts for more than 80% of Subway's proactive news coverage each year, helping drive sales, traffic, and improving brand perception.

Trend Monitoring and Opportunistic Ideation - Keeping close tabs on what's trending in pop culture and partnering with Social and other marketing leads to turn these moments into earned media opportunities.

Campaign & Cross-functional Project Management - Supporting Marketing and Operations on key initiatives and leading cross-functional teams, as needed.

Media Monitoring, Measurement & Reporting - Managing the Communications department's measurement & analytics platform and software suite / vendor, also used by the LATAM and Canada communications teams for media monitoring and reporting.

Content Creation, Writing & Production

Qualifications

Bachelors Degree in Communications or related field required.

Minimum of 5 years experience in a Brand PR / communications and media relations. Previous agency or in-house experience strongly preferred.

Adept in MS Office Suite (PPT, Word, Excel, SharePoint, Teams) with ability to quickly learn other applications, as needed. Able to multi-task, prioritize workload and comfortable working within a fast-paced environment.

Proven earned media experience, including working with journalists at all levels of media.

Detail-oriented project manager able to work independently and cross-functionally in a large enterprise setting.

Experienced newsjacker who is locked into what\'s trending on social and can capitalize on these moments by turning them into earned media wins.

Creative thinker and problem solver with big activations, scrappy ideas, and day-to-day efforts to work smarter.

Passion for PR reporting and measurement. Can leverage monitoring / analytics software and tools to tell an impactful story.

Thrives in a dynamic, fast-paced environment and on a high-performing team. Capable of managing and meeting multiple, overlapping deadlines.

Outstanding writing (with an emphasis on AP style), editing and presentation skills, with an ability to adapt messaging and content for a variety of audiences.

Day-to-day budget and vendor management experience, including multiple agencies and subcontractors.

Experience with AI-based tools to work more efficiently and creatively.

Experience working with major high-profile brands a plus.

Franchise or restaurant industry experience, especially QSR / Fast Casual a plus.

Language requirements : Fluent in English - any additional language a plus.

What we Offer

Insurance Plans (Medical / Life)

Pension / 401K / RSP

Competitive Bonus

Mobility Allowance

Tuition Reimbursement

Company Holidays

Volunteering time

And Many More...

Actual pay is determined based on a number of job-related factors including skills, education, training, credentials, qualifications, scope and complexity of role responsibilities, geographic location, performance, and working conditions.

The Company is only considering applicants who are currently authorized to work in the country the position is based. AA / EOE / D / V

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