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Director, Partnership Marketing

Director, Partnership Marketing

TKO Group Holdings, Inc.New York, NY, United States
16 hours ago
Job type
  • Full-time
Job description

Who We Are :

WWE® is an integrated media organization and the recognized global leader in sports entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, premium live events, digital media, and publishing platforms. WWE's TV-PG programming can be seen in more than 1 billion households worldwide in more than 20 languages through world-class distribution partners including NBCUniversal, The CW and Netflix. In the United States, NBCUniversal's streaming service, Peacock, is the exclusive home to all premium live events, a variety of original programming and a massive video-on-demand library. Netflix is the exclusive home for WWE programming around the world, other than select international markets. WWE is part of TKO Group Holdings (NYSE : TKO). Additional information on WWE can be found at wwe.com and corporate.wwe.com.TKO Group Holdings, Inc. (NYSE : TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world's premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world's premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

Job Title : Director, Partnership Marketing

Department : TKO Global Partnerships

Location : New York, NY

Reports to : VP, Partnership Marketing

Position Summary :

TKO is seeking a Director of Partnership Marketing to join our Global Partnerships team, assigned with managing and executing WWE brand partnerships. This executive will ensure a best-in-class partnership marketing experience for our top-tier brand partners, serving as a true consultative resource that will drive partner objectives. This person will have a proven track record of overseeing a team that manages the day-to-day relationships of brand partners including all programs and platform execution, strategy, planning, and creative development across departments. Further, the position requires a commercially minded individual that has experience generating revenue via renewing partnerships and developing integrated upsell and cross sell opportunities.

Key Responsibilities :

  • Lead the end-to-end management of commercial partnerships for WWE to deliver on partner's brand and business goals.
  • Lead strategic planning for all partners, identifying and prioritizing growth opportunities aligned with business objectives, while delivering consultative solutions leveraging the power of the TKO enterprise.
  • Collaborate with key internal stakeholders (including Marketing, Events, Community Relations, Media, PR, Brand, Legal, etc.), serving as cross departmental project lead to ensure alignment of partner programs with WWE initiatives.
  • Act as on-site partnership lead at WWE events, including oversight of experiential integrations and partner experiences.
  • Build and develop relationships with brand partner contacts, including client hosting at WWE events.
  • Drive revenue by leading all renewals, upsells, and cross-sells for WWE while unlocking new revenue opportunities across the TKO enterprise.
  • Support VP in in developing a high-performing consultative, insight-driven strategic marketing team.
  • Champion a culture of innovation, thought leadership, and proactive partner management within the Partnerships Marketing organization.
  • Manage and mentor a high-performing team of strategists and cross-functional contributors, fostering a growth mindset and collaborative environment.

Qualifications :

  • 8+ years of experience in marketing strategy, consulting, commercial operations, or corporate development, ideally in sports, entertainment, or media.
  • Demonstrated success in leading cross-functional strategic initiatives and driving organizational change.
  • Deep understanding of brand partnerships, marketing strategy, commercialization, and client service models.
  • Strong commercial acumen, with proven experience negotiating and renewing long-term partnerships. Exceptional executive communication and stakeholder management skills.
  • Experience building and mentoring high-performing teams.
  • Bachelor's degree in Business, Marketing, Economics, or related field required; MBA or equivalent advanced degree strongly preferred.
  • Per local requirements and in the interest of transparency, the hourly rate shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. The company strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.

    Hiring Rate Minimum :

    $135,000 annually(minimum will not fall below the applicable State / local minimum salary thresholds)

    Hiring Rate Maximum :

    $180,000 annually

    WWE is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment. WWE makes employment decisions based on merit and qualifications, without considering an employee's or applicant's race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. WWE also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for WWE employment candidates, please review our Candidate Privacy Policy. For information regarding Terms and Conditions for this and other WWE websites, please review our Terms and Conditions.

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