Talent.com
Director, Product Marketing
Director, Product MarketingEvolutionIQ • New York, NY, United States
Director, Product Marketing

Director, Product Marketing

EvolutionIQ • New York, NY, United States
1 day ago
Job type
  • Full-time
Job description

About Us : EvolutionIQ's mission is to improve the lives of injured and disabled workers and enable them to return to the workforce, saving billions of dollars in avoidable costs and lost productivity to the US and global economies and make insurance more affordable for everyone. We are currently experiencing massive growth and to accomplish our goals, we are hiring world-class talent who want to help build and scale internally, and transform the insurance space. Our team is our #1 priority, and we have been named one of Inc.'s Best Workplaces 3 years in a row!

We're scaling rapidly and transforming the insurance industry with AI-driven insights and automation. To continue this momentum, we're seeking a Director, Product Marketing to lead our Product Marketing function. This individual will manage a team and drive go-to-market excellence, influencing product strategy, and ensuring our story resonates with clients and the market.

In this role you will : Own the vision and execution for how EvolutionIQ's products are positioned, packaged, and launched to market. You will lead a growing team of Product Marketers, partnering cross-functionally with Product, Marketing, Sales, and Customer Success to bring our solutions to life. You'll combine strategic thinking and data-driven decision-making with strong leadership skills to ensure EvolutionIQ continues to expand its category leadership in the rapidly evolving Insurtech landscape.

Leadership & Strategy

  • Lead, mentor, and develop a high-performing Product Marketing team.
  • Define the product marketing strategy across our portfolio, ensuring consistent positioning, messaging, and GTM alignment across markets and segments.
  • Partner closely with Product Management and Leadership to influence roadmap priorities based on market and customer insights.
  • Build scalable systems and processes to track product marketing performance and continually improve GTM efficiency.

Go-to-Market & Positioning

  • Own and execute GTM plans for product launches - from positioning and pricing to messaging and enablement.
  • Define and articulate EvolutionIQ's value proposition for each audience and use case, driving clear differentiation in a competitive market.

  • Collaborate with Sales and Marketing to align campaigns, events, and content strategies around key GTM priorities.
  • Manage product packaging, pricing, and competitive positioning across product lines.

    Customer & Market Insight

  • Lead research to deeply understand customer needs, market dynamics, and competitive trends, and translate these insights into actionable strategies.
  • Serve as the voice of the customer internally and externally, ensuring alignment between product strategy and real-world market needs.
  • Equip Sales, Marketing, and Customer Success with the tools and knowledge they need to effectively communicate our value and drive adoption.
  • Cross-Functional Influence

  • Partner with Sales leadership on enablement, messaging, and content development that drives engagement and conversion.
  • Work with Product and Data Science to identify new growth opportunities through market analysis and customer feedback.

  • Drive collaboration across teams to ensure product storytelling and brand messaging are aligned company-wide.
  • About You :

  • 7-10+ years of experience in Product Marketing, including 3+ years in a leadership role, preferably in B2B Enterprise SaaS.
  • Proven experience managing and developing a team of Product Marketers.
  • Deep expertise in go-to-market planning, segmentation, positioning, and competitive analysis.
  • Data-driven decision maker with a passion for using insights to drive strategy and outcomes.
  • Exceptional communicator with strong presentation skills and executive presence.
  • Demonstrated success influencing cross-functional stakeholders and driving complex projects from strategy to execution.
  • A builder who thrives in a fast-paced, growth-stage environment with evolving priorities and high autonomy.
  • Work-life, Culture & Perks :

  • Compensation : The comp range for this role is 220-245K with flexibility, plus a meaningful equity plan.
  • Well-Being : Full medical, dental, vision, short- & long-term disability, 401k matching. 100% of the employee contribution up to 3% and 50% of the next 2%.
  • Home & Family : 100% paid parental leave (16 weeks for primary caregivers and 12 weeks for secondary caregivers), sick days, paid time off. For new parents returning to work we offer a flexible schedule. We also offer sleep training to help you and your family navigate life schedules with a newborn.
  • Office Life : Catered lunches, happy hours, and pet-friendly office space in Soho
  • Growth & Training : $1,000 / year for each employee for professional development, as well as upskilling opportunities internally
  • Sponsorship : We are open to sponsoring candidates currently in the U.S. who need to transfer their active H1-B visa.
  • EvolutionIQ appreciates your interest in our company as a place of employment. EvolutionIQ is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees

    Create a job alert for this search

    Director Product Marketing • New York, NY, United States

    Related jobs
    Paid Marketing Manager

    Paid Marketing Manager

    VirtualVocations • Yonkers, New York, United States
    Full-time
    A company is looking for a Paid Marketing Manager to scale self-serve acquisition and lead paid media campaigns.Key Responsibilities Manage end-to-end execution and optimization of paid campaigns...Show more
    Last updated: 4 days ago • Promoted
    VP Marketing

    VP Marketing

    VirtualVocations • Paterson, New Jersey, United States
    Full-time
    A company is looking for a VP of Marketing to lead its global marketing function through growth and transformation.Key Responsibilities Serve as the strategic integrator across various marketing ...Show more
    Last updated: 13 hours ago • Promoted • New!
    Product Marketing Manager

    Product Marketing Manager

    Lithic • New York, NY, US
    Full-time
    Lithic creates card issuing and payment infrastructure for technology companies that just works.We help some of the world's fastest-growing digital banks, fintech companies, and software companies ...Show more
    Last updated: 30+ days ago • Promoted
    Marketing Program Manager

    Marketing Program Manager

    VirtualVocations • Paterson, New Jersey, United States
    Full-time
    A company is looking for a Marketing Program Manager to oversee and manage marketing initiatives within assigned territories. Key Responsibilities Facilitate planning and prioritization of integra...Show more
    Last updated: 30+ days ago • Promoted
    Senior Product Manager, PCP Marketing (Alzheimer's Disease)

    Senior Product Manager, PCP Marketing (Alzheimer's Disease)

    Eisai • Nutley, NJ, United States
    Full-time
    At Eisai, satisfying unmet medical needs and increasing the benefits healthcare provides to patients, their families, and caregivers is Eisai's human health care (hhc) mission.We're a growing pharm...Show more
    Last updated: 30+ days ago • Promoted
    Product Marketing Manager-MDVC

    Product Marketing Manager-MDVC

    Becton Dickinson • Franklin Lakes, NJ, US
    Full-time
    Product Marketing Manager MDVC.The Product Marketing Manager MDVC (Medication Delivery and Vascular Care Solutions) is responsible for leading the development and execution of product marketing d...Show more
    Last updated: 27 days ago • Promoted
    Senior Product Marketing Manager - Revenue & Reporting

    Senior Product Marketing Manager - Revenue & Reporting

    Tabs • New York, NY, US
    Full-time
    Tabs is an AI-powered revenue automation platform for B2B businesses.We use AI to extract and structure even the most complex contract termsthen power a fully automated process from contract to cas...Show more
    Last updated: 30+ days ago • Promoted
    Director, Marketing Strategist - Immunology

    Director, Marketing Strategist - Immunology

    Novartis Group Companies • East Hanover, NJ, United States
    Full-time
    Join Novartis as a Director, Marketing Strategist - Immunology where you will conduct strategic planning, drive implementation, and execute marketing strategies, marketing mix, and operational plan...Show more
    Last updated: 30+ days ago • Promoted
    Product Marketing Manager

    Product Marketing Manager

    Samsung • Englewood Cliffs, NJ, US
    Full-time
    Headquartered in Englewood Cliffs, N.Samsung Electronics America, Inc.Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions...Show more
    Last updated: 1 day ago • Promoted
    Senior Product Marketing Manager

    Senior Product Marketing Manager

    Narmi • New York, NY, US
    Full-time
    Senior Product Marketing Manager.Narmi is how community financial institutions unlock the very latest capabilities in digital banking, account opening, and lending so they can move faster, tap new ...Show more
    Last updated: 18 days ago • Promoted
    Product Marketing Manager

    Product Marketing Manager

    Phaxis • Newark, NJ, US
    Temporary
    Overview : Seeking a contract PMM to provide hands-on support for high-priority initiatives across our healthcare portfolio. This role partners closely with product, sales, and marketing to drive cle...Show more
    Last updated: 3 days ago • Promoted
    Senior Manager, Product Marketing

    Senior Manager, Product Marketing

    Zelis Healthcare, LLC • Morristown, NJ, United States
    Full-time
    Zelis is modernizing the healthcare financial experience across payers, providers, and healthcare consumers.We serve more than 750 payers, including the top five national health plans, regional hea...Show more
    Last updated: 21 days ago • Promoted
    Product Marketing Manager

    Product Marketing Manager

    LifeMD • New York, NY, US
    Full-time
    LifeMD is a leading digital healthcare company committed to expanding access to virtual care, pharmacy services, and diagnostics by making them more affordable and convenient for all.Focused on bot...Show more
    Last updated: 30+ days ago • Promoted
    VP of Enterprise Marketing

    VP of Enterprise Marketing

    VirtualVocations • Newark, New Jersey, United States
    Full-time
    A company is looking for a VP of Enterprise Marketing.Key Responsibilities Develop comprehensive go-to-market strategy for enterprise segments Conduct market analysis to identify gaps and recomm...Show more
    Last updated: 1 day ago • Promoted
    Associate Director, HCP Marketing Strategy - Renal Rare Disease

    Associate Director, HCP Marketing Strategy - Renal Rare Disease

    Novartis Group Companies • East Hanover, NJ, United States
    Full-time
    Novartis has an incredible opportunity for a talented individual to join our team as an Associate Director, HCP Marketing Strategy. This pivotal role is your chance to shape the future of a key prod...Show more
    Last updated: 3 days ago • Promoted
    Senior Product Marketing Manager

    Senior Product Marketing Manager

    Strava • New York, NY, United States
    Full-time
    Strava is the app for active people.With over 150 million athletes in more than 185 countries, Strava is where connection, motivation, and personal bests thrive. No matter your activity, gear, or go...Show more
    Last updated: 15 days ago • Promoted
    Senior Product Marketing Manager

    Senior Product Marketing Manager

    Amika, LLC. • New York, NY, United States
    Full-time
    Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you.Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare...Show more
    Last updated: 23 days ago • Promoted
    Senior Product Marketing Manager

    Senior Product Marketing Manager

    Cents • New York, NY, US
    Full-time
    Senior Product Marketing Manager.Want to be a part of a team revolutionizing and leading an entire industry with no real competition? The laundry industry is a $40+ billion dollar market, and the C...Show more
    Last updated: 30+ days ago • Promoted