Director, Influencer Marketing

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as : Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.

The Role

Were looking for an experienced

Director

to lead our

central influencer marketing team

and own our

global creator strategy

from our Berlin or New York headquarters.

In this role, you'll ensure HelloFresh remains a pioneer in the creator economywhile setting the vision for the next phase of innovation. Youll combine deep expertise in

influencer marketing

and

performance-driven paid media

to elevate our global programs, scale our operations, and ensure best-in-class creator content reaches millions of customers around the world.

Youll be responsible for identifying scalable opportunities, optimizing cross-market performance, and driving measurable impact. Youll collaborate with local market teams across all continents and report directly to our

Global VP of Marketing .

What you'll do

Lead and evolve HelloFreshs global influencer marketing strategy, setting best practices and scaling successful models across all markets.

Own a pipeline of central projects across automation, paid content amplification, onboarding of nano and micro influencers, data enrichment and AI.

Own and grow our global creator programs, from ambassador communities to paid partnerships, co-branded campaigns and content utilisation across paid and organic channels.

Drive performance by integrating influencer content into the full marketing funnelincluding amplification, darkposting, and partnership ads.

Partner with local and central teams to guide execution, optimize budget allocation, and track performance across channels and countries.

Develop global frameworks, tooling, and playbooks to streamline operations, reduce inefficiencies, and scale with consistency.

Negotiate global partnerships, lead agency relationships, and foster a diverse, high-performing creator ecosystem.

Monitor trends, platforms, and creator innovations to keep HelloFresh at the forefront of the creator economy.

Be the face of the channel for our local and central senior leaders and advocate for it in performance reviews, budgeting sessions and leadership meetings.

What you'll bring

7+ years of experience in influencer marketing, with proven success in a global or multi-market leadership role.

Deep understanding of the creator landscape across platforms like Instagram, TikTok, YouTube, and Twitch.

Strong track record of performance-oriented influencer campaigns and experience integrating creators into paid media strategies.

Experience managing international teams or stakeholders and scaling marketing programs across diverse regions.

Exceptional communication and stakeholder management skills, with the ability to align central and local priorities, and provide easy-to-digest information for central and local leaders.

A data-driven mindset : youre comfortable working with performance metrics, budget reports, and media effectiveness analyses.

Fluent in English; additional languages are a plus.

What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

Immerse yourself in a diverse global community of 90+ nationalities.

Enjoy a competitive compensation package that goes beyond the norm, with perks and a Hybrid working model.

Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.

Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.

Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24 / 7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.

New York Pay Range $270$300 USD

This position is also eligible for the HelloFresh equity plan.

About HelloFresh

We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!

At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Companys commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.

We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form.

To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn.

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at :

Europe : EUaccommodations@hellofresh.com

APAC : APACaccommodations@hellofresh.com

United States : USCandidateAccommodations@hellofresh.com

Canada : CAaccommodations@hellofresh.com