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Social Media Marketing Specialist

Social Media Marketing Specialist

Bare HomeForest Lake, MN, United States
9 days ago
Job type
  • Full-time
Job description

Social Media Wizard Wanted!

About Us

JP Ecommerce has been named one of the top-ten, fastest growing businesses in Minnesota by Inc. 5000 for FOUR years running! We provide customers with high-quality bedding through our brand Bare Home. As a leading textile retail company sourcing from China, India, Pakistan, and Turkey, we're basically the United Nations of comfy sheets and pillowcases.

The Role

We're seeking a passionate social media enthusiast who's ready to make a real impact! This is your chance to join a rapidly growing company and help build our social presence from the ground up. We need someone who can turn creativity, strategic thinking, and digital savvy into meaningful engagement and brand growth.

This is an ON-SITE position in Forest Lake, MN. Yes, we're old-fashioned that way – we actually like seeing human faces in person rather than just as Zoom rectangles. Think of us as a throwback to 2019!

Note to Applicants : We're moving quickly to fill this position and expect high interest. Be prepared to respond promptly to our communications as we're being aggressive in our search for the right fit. A strong work ethic is essential – you'll be building and implementing strategies that will directly impact our brand's growth!

What You'll Be Doing

  • Creating content that makes people stop mid-scroll on Instagram, Facebook, Pinterest, and especially TikTok ( about 30-40% of this role on camera and making content)
  • Managing email campaigns that people actually open instead of sending straight to spam
  • Engaging with our audience across platforms (translation : professionally handling comments like "ur sheets r nice" with the enthusiasm they deserve)
  • Developing and maintaining a content calendar
  • Tracking performance metrics while pretending the numbers always go up
  • Supporting influencer outreach (50% of your time in creating spaces where we get more brand recognition and "upper funnel" activities)
  • A / B testing various approaches
  • Working with Social Media Influencers
  • Writing Content and developing a base that turns into a real ROI

Must-Have Skills

  • Proficiency with Instagram, Facebook, Pinterest, TikTok
  • Experience with social media management tools like Hootsuite or Buffer
  • Be a self starter, able to work the business side and the marketing side
  • Ability to understand analytics without getting a headache
  • Content creation skills using Canva or similar tools
  • Expert communication skills (both written and verbal – yes, we still talk to each other here)
  • Email marketing experience is nice
  • Negotiating and contacting media influencers and continuing to grow our brand recognition
  • Self-starter attitude combined with ability to take direction (we promise not to give you conflicting instructions... most of the time)
  • Being a Sponge and absorbing all the experience and putting it to use.
  • Being able to see the bigger picture, approach every aspect of this position to what makes sense and best returns and executing.
  • Preferred Skills

  • Actively pursuing or completed a degree in Mass Communications, Marketing, or similar areas
  • Adobe Creative Suite knowledge (beyond just opening Photoshop and immediately closing it in panic)
  • Basic HTML / CSS understanding (knowing that it's not a sandwich)
  • SEO familiarity / Analytics (beyond just typing "please rank my website higher" into Google)
  • Video editing skills that go beyond adding a single filter
  • Some Graphic design experience
  • Project management tool experience
  • WordPress / Shopify knowledge
  • Why This Job Doesn't Suck and Why Going Bare is Fun

  • Competitive salary (we won't make you work for "exposure")
  • Professional development opportunities
  • A modern office space with actual human coworkers
  • If You Become a Full-Timer :

  • Pay Range $22-$24 hourly Non-exempt
  • 401(k) with company match (adulting starts now!)
  • Short Term Disability (no cost to you!)
  • Life Insurance starting at $25K
  • Paid time off and holidays (yes, we believe in those)
  • Employee discount on Bare Home products (impress your guests with fancy sheets)
  • Real benefits including medical, dental, and vision insurance
  • To Apply

    Submit the following to mfreeman@barehome.com or wyeargan@barehome.com :

  • Resume (please, no 10-page manifestos)
  • Cover letter explaining why your Social Media addiction qualifies you for this role
  • Links to social media accounts / campaigns you've managed (this is a must)
  • 2-3 writing samples or postings
  • Examples of successful campaigns (if available)
  • Equal Opportunity

    At Bare Home, we strive to create a culture where all people come first. We are committed to attracting and retaining a diverse workforce. Therefore, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Bare Home is an equal opportunity employer, and by doing so, we aim to sustain and promote an inclusive environment.

    Come see what we're all about :

    Note : This is an ON-SITE position in Forest Lake, MN. We repeat : ON-SITE. As in, physically present. In an office. With other humans. Remember those days?

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    Social Media Specialist • Forest Lake, MN, United States

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