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Trade Sales Coordinator

Trade Sales Coordinator

Warner BrosBurbank, CA, US
11 days ago
Job type
  • Full-time
Job description

Warner Bros. Studio Tour Hollywood Role

At Warner Bros. Studio Tour Hollywood (WBSTH), you will be responsible for the success and growth of the Studio Tour. You will explore new regions and segments within the domestic market. You will assist the Trade Manager and possess in-depth knowledge of the U.S. domestic market, including trends, regulations, and competition. You will establish and nurture relationships with key stakeholders in market, such as buyers, suppliers, distributors, transportation, room accommodations, and potential industry partners. This position will provide support to the WWST&R brands, as needed, to grow our business organization.

Your Role Accountabilities

  • Identify and develop the Studio Tour's in-market B2B sales strategy to position the attraction as a leader in the regional marketplace (within a 3-hour drive of the attraction)
  • Build market awareness of the Studio Tour through participation in local / regional / national industry events, conferences, organizations, and affiliations. Partner and network with travel industry organizations to generate sales leads including representation with local in-market DMO's (Visit Burbank, Visit Anaheim, San Diego Regional Tourism Authority, and LA Tourism).
  • Support the wider WWST&R brands to leverage synergies and build ticket demand across our growing businesses.
  • Meet with potential clients to evaluate business proposals and qualify and contract core OTA's and B2B regional distributors inclusive of local tour operators, schools / universities, hotels / room accommodations, transportation, special groups (military, seniors, etc.), and travel agencies. Serves as the primary contact for account management and responding to and addressing complaints and concerns
  • Leverage company tools : Salesforce, Daily Ops reports, financial models, etc. to make our business more efficient and effective
  • Achieve budgeted targets by generating new and improved existing, sales opportunities to drive ticket sales
  • Setting, tracking, and reporting KPIs to leadership team
  • Bringing in-depth knowledge and understanding of the domestic market; analyzing consumer and customer insights, and sharing best practices with cross functional teams
  • Provide detailed reports to sales leadership containing goals, forecasts, and anticipated inventory needs
  • Stay on top of industry trends within the tourism and travel and attraction industries to identify potential opportunities for company growth
  • Support the Trade Account Manager to drive additional revenue targets
  • Conduct sales calls, host familiarization tours and site visits of Trade related partners / vendors / media
  • Ensure a high level of customer service and relationship management to our trade partners
  • Participate actively in sales calls and pitch reviews, demonstrating excellent sales and closing skills
  • Conduct impactful sales presentations and apply return on investment and total cost analysis to sales opportunities
  • Work closely with all relevant departments (ticketing, technology, legal, finance, operations, etc.) to deliver the deal seamlessly

Qualifications & Experience

  • Required 3-5 years' sales experience showing successful B2B leisure sales
  • Minimum 2-3 years' experience in hospitality, attractions, events, leisure / tourism / travel industry sales
  • Passionate about travel industry and attractions, with a passion for customer service
  • Strong presentation skills
  • Good listening skills
  • Exceptional social skills for building strong relationships
  • Proficient in Microsoft Office applications, with advanced knowledge of Excel and PowerPoint
  • Ability to engage with and establish trust and rapport with all levels of customers and employees
  • Teamwork and good communication skills a must
  • Travel required, over 50% local and throughout the U.S. domestic market
  • Experience in the area of legal and contract negotiations
  • Self-starter, energetic multi-tasker, highly motivated and team player
  • Knowledge of business and financial metrics for use as KPIs
  • Proven track record in planning and execution
  • Organized and detail oriented
  • Ability to speak foreign languages, particularly Spanish, French, or Mandarin not required but a plus
  • Ability to work flexible schedules, evenings, weekends, holidays, and travel as necessary
  • Must have ability to work well with the team and be collaborative
  • Position is located in Burbank, CA and onsite
  • How We Get Things Done

    This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com / guiding-principles / along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

    Championing Inclusion at WBD

    Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

    If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and / or recruitment process, please visit our accessibility page for instructions to submit your request. In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and / or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range : $35,360 - $62,270.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

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    Sales Coordinator • Burbank, CA, US

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