Senior Marketing Manager

Baseball Lifestyle 101 (BL101) is a fast-growing sports apparel and lifestyle brand at the intersection of baseball culture and fashion. With a passionate community and a culture of creative innovation, we’re expanding our marketing team to keep scaling performance across paid media.

Role Overview

We’re looking for a Senior Marketing Manager, Paid Media to own strategy and execution across our digital advertising channels. This role requires a hands-on media buyer who can build and optimize campaigns, while also driving the creative strategy and testing framework that fuels growth. You’ll partner with our internal creative team and external partners to develop new ad angles, test rapidly, and scale what works.

What You’ll Do

• Own paid media strategy & execution across Google Ads, Meta Ads, TikTok Ads, YouTube, Programmatic, and Connected TV.
• Manage full-funnel campaigns — from awareness to conversion — with a sharp focus on efficiency (CAC, ROAS, MER, NC ROAS).
• Develop creative testing roadmaps and partner with content creators / designers to source, brief, and iterate new ad assets.
• Scale winning campaigns using structured testing and budget allocation frameworks.
• Build reporting dashboards and communicate performance clearly (spend, CPA, ROAS, NC revenue).
• Collaborate with e-commerce, data, and creative teams to align on growth priorities, drop calendars, and product launches.
• Stay ahead of platform changes (AI-driven ad products, new placements, attribution models) and bring fresh ideas to the table.

What We’re Looking For

Why Join BL101

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