Commerce Manager
Publicis Media harnesses the power of modern media through global agency brands. A key business solution of Publicis Groupe, its digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.
Overview
The Commerce Manager is responsible for managing all things Commerce for an enterprise digital account to ensure the program meets client objectives and helps grow their online business. The Manager will partner with clients to address the Commerce media landscape and work with client stakeholders to develop a plan across Commerce platforms. The Manager will manage Commerce programs across Amazon, Amazon DSP, Criteo Retail Exchange, Triad, and other commerce networks. The Manager is accountable for maintaining accurate spend levels and hitting stated revenue amidst online growth goals. Proven account management in the Commerce space, along with experience in online marketing and digital media is required.
Responsibilities
Account Management
- Responsible for gathering the research and data needed to formulate tactical plan development and recommendation for client delivery
- Ultimate oversight for all day-to-day Commerce budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts)
- Responsible for presenting recommendations, soliciting feedback, and directing the Analyst(s) to apply client feedback to campaigns
- Actively contribute to account strategy including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments
- Review paperwork necessary for purchase authorization and ensure vendor counter signature is received
- QA all campaign components prior to launch (dayparting, bids, budget, targeting parameters, correct creative)
- Recommend campaign adjustments based on performance trends
- Client communication over performance amidst competitive landscape
- Development and recommendation of optimizations and / or testing plans (e.g. new vendors, new targeting segments, new types of creative to test, new flighting strategy, test and learn agenda)
- Responsible for campaign reporting and developing strategic insights with clear actionable items
- Responsible for building clear, concise, and cohesive quantitative analyses inclusive of strong data visualization
- Lead client status and reporting calls including presentation of reporting
- Primary contact for resolving billing discrepancies in partnership with client strategy and billing reconciliation team
- Lead client relationship with day to day contact and partner agencies (where applicable) by ensuring a seamless communication process
- Responsible for timely response to daily communication regarding campaign level inquiries (client, vendors, internal)
- Maintain professional, productive rapport with sales representatives / media vendors
- Demonstrate creativity and agility when problem solving prior to elevation to Associate Director
- Partner with Associate Director to ensure upcoming deliverables are being proactively addressed
- Timely delivery of all work required
Team Management
Provide direction to Analyst(s) on how to build a new campaign across all Commerce tactics and platformsReview and package for delivery to client, including full QAServe as lead for training of new Analyst(s) and be a resource for ad hoc questionsWork closely with Analyst(s) to establish priorities and manage workloadProvide direction to Analyst(s) for purposes of campaign structure, budget, and targeting developmentResponsible for final QA before delivery to client and launchResponsible for Analyst(s) management of campaign budgets, pacing, and campaign adjustmentsQualifications
Minimum Qualifications :
3+ years of hands-on account management experience in online advertising with a focus on CommerceIn-depth activation and optimization experience with Amazon and Criteo platforms1+ years of demonstrated success in managing and leading peopleDeep knowledge of ad serving platforms and online analytic solutionsMastery of all relevant tools for reporting, analytics, and competitive analysisKnowledge of statistical methods and testing methodology preferredOur Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Compensation Range : $79,990 - $114,975 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.