Senior Manager of Marketing & Acquisition Analytics

Senior Manager of Marketing & Acquisition Analytics

Purpose Brands, the parent company of some of the world’s largest fitness franchises including Orangetheory, Anytime Fitness, Waxing the City, The Bar Method (& more!), is seeking a Senior Manager of Marketing & Acquisition Analytics to join its team.

In this role you specialize in creating data and analysis frameworks that will shape member acquisition strategies and tactics. You’ll partner directly with marketing, sales, and franchise development leaders to optimize acquisition funnels, measure campaign effectiveness, and scale customer acquisition across our portfolio of fitness brands.

If you are looking to marry your passion for making data-informed decisions with helping people to live longer, healthier lives, here's your opportunity! You will do great on our Analytics team if you are business savvy, think critically, and understand relevant technologies, analytical methods, and statistical concepts.

If you have several years of experience directly managing a small team of analysts and working with product and technology leaders to create scalable analytics solutions. You can balance responding to short-term analytics requests with thinking long-term, putting today’s decisions into context of how the analytics must evolve to support the company’s goals.

Key Responsibilities

• Partner with marketing and sales leaders to develop measurement frameworks for acquisition campaigns across digital and traditional channels, as well as in-store.
• Identify opportunities and work with AI lead on integrating 3rd party solutions or build predictive models that guide decision making. Examples are MMM and MTA models. Socialize models with stakeholders.
• Design and analyze A / B tests for digital and in-store acquisition tactics, promotional strategies and pricing models.
• Leverage customer insights and LTV to optimize acquisition strategies for prospect and member quality.
• Elicit, listen to, and translate business questions into analytics projects. Help stakeholders see the opportunities of using new or existing data assets to inform their member acquisition decisions.
• Take on challenging analyses with significant business impact in the member acquisition space that require expert level skills at framing the analysis question, identifying the best analytical approach given available or obtainable data, and interpreting and communicating results.
• Identify strategic data assets to be built. Develop a framework for how these data assets can answer broad sets of questions or support common analysis patterns. Collaborate with Engineering to develop the data assets and structures.
• Build a strategy, process and practices to ensure data and analytics integrity.

Performance Expectations

Recruiting & Team Development

COE / Initiatives Leadership

Qualifications & Experience

Salary Range

$160,000–$190,000 annually

Skills & Abilities

Supervisory Requirements

This position directly manages a small team of analysts.

Travel Requirements

Around 1x per quarter (1 week) to other campuses.

Benefits

Work Schedule

Diversity, Equity, and Inclusion Statement

Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.

EEO Statement

Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.

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