Social Media Coordinator Job at Detroit Lions in Detroit

The Social Media Coordinator will be responsible for supporting all aspects of the Club's social media accounts - including, but not limited to creating and publishing relevant content on a day-to-day basis, increasing fan engagement and expanding the reach of the brand across all social platforms.

ESSENTIAL FUNCTIONS : The Social Media Coordinator position will have daily responsibilities including, without limitation, the following :

• Support all aspects of the club's social media accounts on a day-to-day basis - including content creation and community management.
• Provide coverage of games, events, and community / business initiatives
• Maintain the voice and brand persona of the Detroit Lions online
• Engage and respond to followers / fans in a real-time manner
• Develop original content related to current events and trending topics as relevant to the brand
• Monitor fan sentiment and identify ways to increase reach and engagement
• Report on content performance and social analytics to understand data trends and identify strengths and weaknesses
• Help maintain and adhere to a social media content calendar
• Develop original social content for both avid and casual fans, as well as other market segments
• Identify emerging social media platforms and content opportunities

NONESSENTIAL FUNCTIONS :

QUALIFICATIONS / REQUIREMENTS :