Digital Engagement Strategist

Position Summary :

LAFCU's Digital Engagement Strategist is responsible for planning, executing, and optimizing digital content across the credit union's mobile app and online banking platform. This role plays a key part in driving brand awareness, member engagement, and conversion through compelling content and strategic campaign management. Combining creative thinking with data-driven decision-making, the strategist ensures that digital content aligns with business goals, member needs, and regulatory requirements. The role collaborates cross functionally with marketing, operations, and sales teams to deliver seamless, personalized member engagement and ensure content and campaign support. This is a full-time, exempt, non-management hybrid remote position and reports to the AVP, Digital Experience in the Digital Administration Department.

Essential Functions & Responsibilities :

• Content Strategy and Execution - Plan, schedule, and execute digital content, including digital campaigns, across mobile and online platforms. Collaborate with marketing and sales leadership to align digital branding, themes, promotions, graphics, timelines, and approvals. Leverage data and analytics to refine segmentation and targeting, and to tailor messaging and offers.
• Content Development and Compliance - Create and edit compelling, relevant digital content, ensuring alignment with the needs and preferences of diverse member segments which may include generational, behavioral, and demographic differences. Content must be optimized for platform best practices and digital delivery, while remaining accurate, accessible, and regulatory compliant. Uphold confidentiality standards by safeguarding member accounts, records, and sensitive information in accordance with credit union policies and applicable regulations. Cross sells ancillary loan services (GAP, MBP, and Debt Protection).
• Internal Collaboration and Communication - Meet with operational teams to understand their digital content needs, identify opportunities to improve sales, and to ensure consistent messaging through the mobile app and online banking channel. Develop internal knowledge base content to ensure alignment and consistency in member interactions. Serve as a point of contact for internal questions related to digital content, campaigns, and promotions.
• Performance Monitoring and Optimization - Establish goals and monitor content and campaign performance using digital tools and dashboards. Analyze content and campaign metrics such as engagement, click-through rates, and conversions. Adjust strategies based on insights to improve campaign effectiveness. Provide regular reporting and insights to inform future campaign strategies.
• Professional Development & Industry Awareness - Stay current with evolving digital trends, tools, technologies, and best practices. Participate in vendor-led training, roadmap reviews, and feature release briefings to remain informed and prepared for platform enhancements. Engage with user group communities and leverage industry relationships to identify innovative solutions and emerging opportunities. Proactively identify areas for improvement in digital content and overall member engagement.

Qualification & Opportunities :

Salary :

LAFCU is an Equal Opportunity Employer. We are committed to building an inclusive and diverse workforce.