Fractional B2B Sales Account Manager - Supplements & Key Retail Accounts

Herbal Goodness is seeking a seasoned fractional B2B US Sales and Key Account Manager with proven experience in the US supplements and natural products vertical. The ideal candidate has an established network of buyers and decision-makers at key retailers, distributors, and specialty stores - and knows how to open doors, pitch effectively, and close deals.

This role is not about learning the industry - it's about leveraging your existing rolodex and experience to expand our retail presence quickly.

Responsibilities :

Identify and secure new B2B retail accounts for Herbal Goodness products.

Leverage existing relationships with retail buyers, distributors, and brokers to introduce our brand.

Pitch, present, and represent Herbal Goodness at a professional level.

Build and manage a pipeline of B2B opportunities, reporting on progress regularly.

Negotiate and close deals that expand our distribution footprint.

Partner with internal marketing and operations teams to ensure smooth onboarding of new accounts.

Qualifications :

Proven track record of getting supplement or natural product brands into retailers and key accounts (GNC, Sprouts, Whole Foods, CVS, Walgreens, specialty chains, ethnic retailers, etc.).

Existing rolodex of buyer contacts in the supplements / natural wellness vertical.

Strong negotiation and relationship-building skills.

Ability to communicate product value propositions clearly.

Fractional / contract-based availability with focus on results.

What Success Looks Like :

Herbal Goodness products placed in new retail accounts within the first 90 days.

Consistent pipeline of opportunities across specialty, natural, and mainstream retailers.

Measurable growth in B2B revenue and distribution footprint.

What We Offer :

Fractional / part-time contract role with performance-based incentives.

Flexibility and autonomy - focused on outcomes, not hours.

Opportunity to be the key driver of Herbal Goodness's retail expansion strategy.

Project Type : Fractional / part-time with potential for ongoing engagement.

Budget : Open to proposals. We will offer a small monthly retainer and a commission rate based on the results achieved.

Examples of supplement / natural product brands you've successfully placed into retail.

A summary of your retail buyer network / contacts (general categories, not specific names).