Marketing & Sales Manager

Key ResponsibilitiesSales Leadership & Revenue GrowthLead, coach, and motivate the sales team through daily meetings, goal-setting, and accountability practices.Develop and manage sales strategies that drive advertiser acquisition, retention, and renewals.Set and track sales goals, ensuring the team consistently meets or exceeds revenue targets.Partner with leadership on pricing, packaging, and new product offerings.Work cross-functionally with editorial and creative teams to deliver advertiser value through sponsored campaigns, custom packages, and partnership opportunities.Marketing Strategy & Campaign ExecutionDevelop and oversee multi-channel marketing campaigns aligned with company priorities (season launches, Nutcracker campaigns, advertiser renewals, new product rollouts).Ensure campaigns are launched on time and optimized for engagement and conversion.Collaborate with editorial and design teams to deliver compelling content and creative assets for campaigns.Build strong relationships with advertisers, partners, and collaborators to expand the brands market presence.Marketing Automation & HubSpot ManagementOwn day-to-day HubSpot administration, including workflows, pipelines, contact properties, and reporting.Design, build, and manage automated journeys (drip campaigns, lead nurturing, re-engagement, etc.).Integrate HubSpot with external platforms (Shopify, Typeform, ZoomInfo, etc.) to streamline operations.Regularly audit HubSpot for efficiency, data accuracy, and segmentation.Marketing Automation & HubSpot ManagementOwn day-to-day HubSpot administration, including workflows, pipelines, contact properties, and reporting.Design, build, and manage automated journeys (drip campaigns, lead nurturing, re-engagement, etc.).Integrate HubSpot with external platforms (Shopify, Typeform, ZoomInfo, etc.) to streamline operations.Regularly audit HubSpot for efficiency, data accuracy, and segmentation.Analytics & PerformanceBuild dashboards and reports that measure sales and marketing KPIs, including lead generation, pipeline growth, advertiser retention, and campaign ROI.Provide weekly and monthly updates to leadership with actionable recommendations.Analyze trends in engagement and conversion, adjusting strategies as needed.Scalability & Team DevelopmentDevelop SOPs, playbooks, and best practices for sales and marketing workflows.Create scalable systems that allow the sales and marketing functions to grow with the company.Serve as the key point of connection between sales, marketing, editorial, and executive leadership.

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