Talent.com
Senior Director, DTP Marketing, HIV Treatment
Senior Director, DTP Marketing, HIV TreatmentGilead • San Jose, CA, US
Senior Director, DTP Marketing, HIV Treatment

Senior Director, DTP Marketing, HIV Treatment

Gilead • San Jose, CA, US
19 days ago
Job type
  • Full-time
Job description

Senior Director, Direct-to-Patient (DTP) Marketing Lead

At Gilead, we're creating a healthier world for all people. For more than 35 years, we've tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world's biggest health challenges, and our mission requires collaboration, determination, and a relentless drive to make a difference.

Every member of Gilead's team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we're looking for the next wave of passionate and ambitious people ready to make a direct impact.

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed, and empowered to fulfill their aspirations. Join Gilead and help create possible, together.

Gilead is seeking a Senior Director, Direct-to-Patient (DTP) Marketing Lead to champion the launch of our next groundbreaking HIV therapya novel combination of bictegravir and lenacapavir. In this leadership role, you'll report directly to the Executive Director of Treatment Marketing and play a central part in shaping and executing innovative marketing strategies to bring this transformative new treatment for people living with HIV.

As the DTP Marketing Lead, you'll :

  • Drive bold, creative campaigns that empower patients and inspire communities.
  • Lead a talented team, fostering a culture of inclusion, collaboration, and excellence.
  • Amplify the patient voice through culturally competent messaging.
  • Be at the forefront of healthcare innovation, leveraging cutting-edge insights and multi-channel engagement to make a real impact.

If you're passionate about making a difference, thrive in dynamic environments, and want to help redefine what's possible in patient marketing, Gilead wants to meet you!

Role Overview and Responsibilities :

  • Leading DTP strategy, launch planning, and the annual patient marketing tactical plan.
  • Developing targeted patient marketing approaches across personal and non-personal channels such as print, digital, social media, out-of-home advertising, and television.
  • Generating and utilizing market research insights to enhance and refine promotional strategies and tactics.
  • Creating culturally competent patient materials and collaborating with community partners and cross-functional teams to amplify the patient voice.
  • Managing the DTP marketing team with responsibilities including hiring, coaching, performance management, and budget oversight.
  • Closely managing integrated promotions and media budget and effectively optimizing execution.
  • Overseeing agency relationships to leverage expertise and ensure campaign effectiveness.
  • Ensuring compliance with all relevant laws, regulations, and policies.
  • Competencies and Expertise Required :

  • Demonstrated high performance in Direct-to-Patient (DTP) marketing, with the ability to set vision and lead diverse stakeholders.
  • Strategic and analytical thinking to make accountable decisions and prioritize tradeoffs.
  • Deep expertise in pharmaceutical brand implementation, communication planning, and patient activation.
  • Proven track record in pharma / biotech and consumer patient / community marketing.
  • Strong leadership skills encompassing change management, recruitment, and performance management.
  • Excellent interpersonal and communication skills for cross-functional collaboration and influence.
  • Strong executive presence, commanding respect through sound business judgment and clear decision-making.
  • Superior budget management skills, including OPEX forecasting and tracking.
  • Experience developing external relationships that foster brand advocacy.
  • Prior direct people management experience with proven abilities to lead complex marketing initiatives and inspire teams toward impactful outcomes.
  • Qualifications and Preferred Experience :

  • Required : Bachelor's degree with at least 14 years of marketing experience, or Master's degree or PhD with at least 12 years of marketing experience.
  • Preferred : An MBA with 12+ years of pharma / biotech marketing experience.
  • Experience in product launch and portfolio management.
  • Background working with patient and community advocacy groups.
  • Knowledge of pharmaceutical regulatory requirements impacting marketing materials.
  • Prior experience with advertising, digital, or communications agencies is advantageous.
  • People Leadership Accountabilities :

  • The Senior Director is accountable for fostering an inclusive and empowering team environment by :
  • Creating inclusion through valuing diversity and embedding it in team management.
  • Developing talent by understanding employee skills and aspirations, providing feedback and coaching.
  • Empowering teams by aligning goals with organizational objectives, removing barriers, and connecting teams to broader ecosystems. These leadership responsibilities emphasize the importance of cultivating a high-performing, diverse, and motivated marketing team.
  • The salary range for this position is : $261,375.00 - $338,250.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans.

    Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact ApplicantAccommodations@gilead.com for assistance.

    Create a job alert for this search

    Senior Director Marketing • San Jose, CA, US

    Related jobs
    Director, Nonclinical Development

    Director, Nonclinical Development

    Amber Bio • Hayward, CA, United States
    Full-time
    Amber Bio is a biotechnology company pioneering new gene editing modalities using multi-kilobase edits to reach previously undruggable patient populations. Founded by pioneers in the CRISPR field fr...Show more
    Last updated: 8 days ago • Promoted
    Director, Strategic Initiatives

    Director, Strategic Initiatives

    PayPal • San Jose, CA, US
    Full-time
    Director, Strategic Execution And Growth Initiatives.This role leads strategic execution and growth initiatives across PayPal's SMB ecosystem. The Director will drive the design and orchestration of...Show more
    Last updated: 9 hours ago • Promoted • New!
    Associate Director Clinical Operations

    Associate Director Clinical Operations

    Meet Life Sciences • Hayward, CA, United States
    Full-time
    Title : Associate Director, Clinical Operations.Hybrid Role : 3x / week in South San Francisco, CA.Our start-up biotech client is hiring a new Associate Director, Clinical Operations to lead a high-pro...Show more
    Last updated: 30+ days ago • Promoted
    Side Hustle Project Lead

    Side Hustle Project Lead

    Finance Buzz • Santa Cruz, California, US
    Full-time +1
    We’re offering a role for someone who wants to lead their own side-income project in their spare time.You’ll explore various proven side hustles, select the ones that fit your lifestyle, and run th...Show more
    Last updated: 30+ days ago • Promoted
    Sr. Director - Health Systems Liaisons - West Team Lead (REMOTE)

    Sr. Director - Health Systems Liaisons - West Team Lead (REMOTE)

    Kaye / Bassman International • Fremont, CA, United States
    Remote
    Full-time
    Pharma and Biotech clients for over 35 years.Our Medical Affairs search practice is led by.Medical Affairs recruiter and the host of. Senior Director - Health Systems Liaisons - Team Lead West.The f...Show more
    Last updated: 5 days ago • Promoted
    Director of Philanthropy

    Director of Philanthropy

    Sutter Health • Palo Alto, CA, US
    Full-time
    Is responsible for directing affiliate fundraising programs, with special emphasis on individual donor cultivation.Focus on raising principal major gifts, planned gifts, and annual gifts.Provides l...Show more
    Last updated: 20 days ago • Promoted
    Travel Radiation Therapist - $3,236 per week

    Travel Radiation Therapist - $3,236 per week

    Travel Nurses, Inc. • Santa Cruz, CA, United States
    Full-time
    Radiation Therapist for a travel job in Santa Cruz, California.Job Description & Requirements.Pay package is based on 8 hour shifts and 40 hours per week (subject to confirmation) with tax-free sti...Show more
    Last updated: 30+ days ago • Promoted
    Travel Radiation Therapist - $3,615 per week

    Travel Radiation Therapist - $3,615 per week

    LanceSoft • Santa Cruz, CA, United States
    Permanent
    LanceSoft is seeking a travel Radiation Therapist for a travel job in Santa Cruz, California.Job Description & Requirements. MUST HAVE Elekta, Mosaiq and AlignRT experience.Shift may start anytime b...Show more
    Last updated: 30+ days ago • Promoted
    Travel Radiation Therapist

    Travel Radiation Therapist

    Uniti Med • Santa Cruz, CA, US
    Full-time
    Uniti Med is seeking a travel Radiation Therapist for a travel job in Santa Cruz, California.Job Description & Requirements. Cigna medical, MetLife dental and vision insurance .License reim...Show more
    Last updated: 30+ days ago • Promoted
    GEAR UP Director

    GEAR UP Director

    InsideHigherEd • Santa Cruz, California, United States
    Full-time
    This position will be hybrid; on-site 3-4 days / week and remote 1-2 days / week.Sites will include schools in South Monterey County and Salinas and Pajaro Valleys. Some evening / weekend work may be nece...Show more
    Last updated: 8 days ago • Promoted
    Travel Radiation Therapist - $3,065 per week

    Travel Radiation Therapist - $3,065 per week

    Host Healthcare • Santa Cruz, CA, United States
    Full-time
    Host Healthcare is seeking a travel Radiation Therapist for a travel job in Santa Cruz, California.Job Description & Requirements. Host Healthcare Job ID #a1fVJ000007rZMzYAM.Pay package is based on ...Show more
    Last updated: 30+ days ago • Promoted
    Senior Director, Drug Product Development (Remote / Home Based)

    Senior Director, Drug Product Development (Remote / Home Based)

    Jazz Pharmaceuticals • Palo Alto, CA, United States
    Remote
    Full-time
    If you are a current Jazz employee please apply via the Internal Career site.Jazz Pharmaceuticals is a global biopharma company whose purpose is to innovate to transform the lives of patients and ...Show more
    Last updated: 30+ days ago • Promoted
    Travel Radiation Therapist - $3,456 per week

    Travel Radiation Therapist - $3,456 per week

    KPG Allied • Santa Cruz, CA, United States
    Permanent
    KPG Allied is seeking a travel Radiation Therapist for a travel job in Santa Cruz, California.Job Description & Requirements. Candidates must have at least 1 years of paid experience in the last 3 y...Show more
    Last updated: 30+ days ago • Promoted
    Travel Occupational Therapist – Inpatient Rehab & Cardiac Rehab - $2,217 per week

    Travel Occupational Therapist – Inpatient Rehab & Cardiac Rehab - $2,217 per week

    Ethos Medical Staffing • Santa Cruz, CA, United States
    Full-time
    Ethos Medical Staffing is seeking a travel Occupational Therapist for a travel job in Santa Cruz, California.Job Description & Requirements. Ethos Medical Staffing Job ID #34628547.Pay package is ba...Show more
    Last updated: 24 days ago • Promoted
    Senior Director of Renewals

    Senior Director of Renewals

    Modern Health • San Jose, CA, US
    Full-time
    Modern Health is a mental health benefits platform for employers.We are the first global mental health solution to offer employees access to one-on-one, group, and self-serve digital resources for ...Show more
    Last updated: 21 days ago • Promoted
    Senior Director, Marketing Insights and Analytics

    Senior Director, Marketing Insights and Analytics

    Elastic • Mountain View, CA, United States
    Full-time
    Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale - unleashing the potential of businesses and people.The Elastic Search AI...Show more
    Last updated: 9 days ago • Promoted
    Medicare Medical Director (MD)

    Medicare Medical Director (MD)

    Central California Alliance for Health • Santa Cruz, CA, United States
    Full-time +1
    This is a hybrid position with the expectation to work in our service area(s) 2-3 days per month.The Alliance service area includes Santa Cruz, Monterey, Merced, San Benito, and Mariposa counties.W...Show more
    Last updated: 30+ days ago • Promoted
    Medical Director

    Medical Director

    National Veterinary Associates • PLEASANTON, California, United States
    Permanent
    DOE | Management Bonuses | Sign-On Bonus.Pleasanton Veterinary Hospital is seeking an experienced veterinarian.This is your chance to guide a thriving small animal practice while enjoying the resou...Show more
    Last updated: 30+ days ago • Promoted