Product Marketing Manager, Real-World Data (RWD)

Product Marketing Manager, Real-World Data (RWD)

Company : Norstella Location : Remote, United States

At Norstella, our mission is simple : to help our clients bring life-saving therapies to market quickerand help patients in need. Founded in 2022, but with history going back to 1939, Norstella unites best-in-class brands to help clients navigate the complexities at each step of the drug development life cycleand get the right treatments to the right patients at the right time. Each organization delivers must-have answers for critical strategic and commercial decision-making. Together, we help our clients : Accelerate the drug development cycle Bring the right drugs to market Identify barriers to patient access Turn data into insight faster Think strategically for specialty therapeutics

The Role : Product Marketing Manager, Real-World Data (RWD)

The Product Marketing Manager, RWD is an individual contributor reporting to the Vice President of Product Marketing. You'll shape and execute go-to-market for Norstella's RWD assets, products, and services, partnering closely with Product, Commercial, and our RWD Center of Excellence to drive adoption and revenue.

• Positioning & Messaging : Own differentiated positioning, packaging, and narratives for RWD products and services; translate complex methods into clear value for biopharma buyers.
• Go-to-Market : Build and run launch plans (tiers, milestones, pricing / packaging input, sales motions); align with Product, Sales, and Marketing on timelines and KPIs.
• Market Intelligence : Size markets, map competitors, synthesize buyer pains and jobs-to-be-done; turn insights into roadmap and GTM recommendations.
• Pipeline Enablement : Create core PMM artifacts (value frameworks, pitch decks, one-pagers, FAQs, objection handling); enable Sales / CS through trainings and talk tracks.
• Demand Support : Partner with Demand Gen on campaigns, content, and events; define target segments, offers, and success metrics.

Qualifications

Bachelor's in Business, Marketing, or a life sciences field. 35 years in Product Marketing or Product Management; experience with real-world data (claims, labs, EMR / EHR, Rx, hub / specialty pharmacy) strongly preferred. Proven ability to turn technical concepts into compelling, concise messaging and content. Executive-ready communicator; excellent writing and PowerPoint. Comfortable in fast-moving, cross-functional environments; bias to action. Pragmatic Institute or PMA certification a plus

Location : United States

Our Guiding Principles for success at Norstella :

Benefits :

The expected base salary for this position ranges from $120,000 to $140,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates are eligible to receive a discretionary bonus.

Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, medical condition, sex (including pregnancy and pregnancy-related conditions), marital or domestic partner status, military or veteran status, gender, gender identity or expression, sexual orientation, genetic information, reproductive health decision making, or any other protected characteristic as established by federal, state, or local law.