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Associate Director, Media

Associate Director, Media

Ammunition LLCAtlanta, GA, United States
3 hours ago
Job type
  • Full-time
Job description

The Associate Director of Media is responsible for overseeing all aspects of media strategy, planning, buying, and optimization across all digital platforms. This role requires a blend of creative and analytical thinking to deliver high-impact media strategies that align with our clients' business objectives. The Associate Director of Media will manage a team of media professionals, collaborate with internal departments, and maintain strong relationships with external media partners.

About Ammunition

Ammunition is a full-funnel advertising agency headquartered in Atlanta, GA, known for building brands that move markets. From strategic planning and Emmy-winning creative to media, CRM, and digital transformation, Ammunition delivers high-performance marketing for brands with complex paths to purchase. The agency is privately held and a proud member of Worldwide Partners, Inc., and the American Association of Advertising Agencies (4A's).

Description

RESPONSIBILITIES :

Media Strategy Development :

  • Lead the development of comprehensive media strategies across digital and traditional channels, including programmatic, social, search, video, trade, and display.
  • Conduct thorough audience research and leverage data to inform media strategies and ensure campaigns reach the intended targets effectively.
  • Collaborate with Strategy, Creative, Client Partnerships, and Project Management teams to ensure media plans are integrated and aligned with broader campaign goals.
  • Ensure strategies align with client objectives and are rooted in data-driven insights.
  • Stay ahead of industry trends and emerging media platforms to keep the agency at the forefront of digital innovation.

Media Buying & Negotiation :

  • Execute media buys across various digital platforms, ensuring optimal placement and performance.
  • Negotiate rates, placements, and partnerships with media vendors to secure the best value for clients.
  • Manage relationships with media vendors, ensuring clear communication, timely delivery, and adherence to campaign requirements.

    • Campaign Planning & Execution :

  • Oversee the planning and execution of media campaigns, ensuring they are delivered on time, within budget, and meet performance goals.
  • Collaborate with Strategy, Creative, Client Partnerships, and Project Management teams to ensure media plans are integrated and cohesive.
  • Optimize campaigns in real-time, making adjustments as needed to maximize ROI and achieve client KPIs.

    • Campaign Management & Optimization :

  • Monitor and optimize campaigns in real-time, adjusting tactics as needed to improve performance and achieve client KPIs.
  • Analyze campaign data to identify trends, insights, and opportunities for improvement.
  • Provide and lead regular performance reports to clients and internal teams, highlighting key metrics and recommending adjustments as needed.

    • Team Leadership & Development :

  • Lead, mentor, and inspire a team of media planners and buyers.
  • Foster a collaborative, results-oriented culture that encourages innovation and professional growth.
  • Collaborate closely with cross-functional teams, including Strategy, Creative, Client Partnerships, and Project Management, to deliver cohesive and effective campaigns.
  • Contribute to the ongoing development and refinement of media planning and buying processes within the agency.
  • Conduct regular check-ins with junior members of the media team to provide ongoing training and development opportunities.

    • Client & Stakeholder Management :

  • Serve as the primary media contact for key clients, providing strategic guidance and insights.
  • Present media strategies, plans, and performance reports to clients, ensuring clear communication of value and impact.
  • Collaborate with the Client Partnerships team to maintain strong, trusting client relationships.

    • Vendor & Partner Relations :

  • Manage relationships with external media vendors, platforms, and technology partners.
  • Negotiate media buys and partnerships to secure the best rates and opportunities for clients.
  • Evaluate and onboard new media partners and technologies that align with the agency's goals.

    • Budget Management & Reporting :

  • Oversee media budgets, ensuring efficient allocation and tracking of spend.
  • Manage media budgets effectively, ensuring efficient allocation of spend across channels to maximize ROI.
  • Track and report on media expenditures, ensuring campaigns stay within budget while delivering optimal results.
  • Assist in forecasting and financial planning related to media buys and campaign execution.
  • Provide regular reports on media performance, budget utilization, and ROI.
  • Analyze campaign results to generate actionable insights and recommendations for future campaigns.

    • Innovation & Thought Leadership :

  • Drive innovation in media planning and buying processes, leveraging new technologies and platforms.
  • Contribute to the agency's thought leadership by staying informed on industry trends and sharing insights with clients and internal teams.
  • Participate in industry events, panels, and conferences to represent the agency and expand professional networks.
  • Stay up-to-date with the latest digital media trends, technologies, and best practices.
  • Experiment with new media channels, formats, and tools to keep campaigns fresh and innovative.
  • Share insights and learnings with the broader team to foster a culture of continuous improvement and innovation.

    • QUALIFICATIONS :

  • You have a Bachelor's degree in Marketing, Advertising, Communications, or a related field; Master's degree preferred.
  • You have 7+ years of experience in digital media planning and buying.
  • You have a proven track record of developing and executing successful media strategies across multiple digital channels.
  • You're highly analytical, able to interpret data and make data-driven decisions.
  • You have excellent leadership, communication, and client management skills.
  • You're an excellent negotiator and can expertly navigate and manage media vendor relationships.
  • You deeply understand programmatic, social, search, video, and display advertising.
  • You have demonstrated experience with media planning tools, DSPs, and analytics platforms.
  • You enjoy working in a fast-paced, dynamic environment and can manage multiple projects simultaneously.
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    Director Media • Atlanta, GA, United States

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