Associate Media Manager, Paid Search

Paid Search Associate Manager

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose :

As a Paid Search Associate Manager at The Home Depot, you will be responsible for executing and optimizing Paid Search investments across Google, Bing and other biddable media platforms. The Paid Search Associate Manager will work cross-functionally with Category Marketing, Vendor Partner Managers and other internal stakeholders to understand business objectives and oversee the development and execution of best-in-class Paid Search strategies that surpass expectations.

Key Responsibilities :

• 45% Campaign Management - Manage some components of addressable channel campaigns directly, implementing larger strategy into each plan, including bidding, targeting, channel unit / ad creation, etc. with autonomy; Help to develop and support test & learn agendas; Track and ensure channel performance standards are met or exceeded
• 40% Channel Management - Support omni-channel planning, buying / activating and reporting for all programs and campaigns with autonomy, ensuring larger strategy is implemented as part of each program and / or campaign; Involved in agency and partner management and integration into workflows
• 15% Organizational Alignment - Build relationships and handle communications and feedback loops with key internal and external stakeholders, including channel and platform partners, agencies, etc; Ensure best practices are utilized / shared; Act as an informal leader and mentor within the channel organization

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