Talent.com
Assistant Product Marketing Manager Protect Services

Assistant Product Marketing Manager Protect Services

General MotorsWarren, MI, US
30+ days ago
Job type
  • Full-time
Job description

Product Marketing For OnStar Services

This role is categorized as HYBRID. This means the successful candidate is expected to report to GM - Warren 7000 building three times per week, at minimum. This job may be eligible for relocation benefits.

Our vision is a world with zero crashes, zero emissions, and zero congestion. Big ambitions are our specialty, which is why we need the help of people like you. The bold. The innovative. The self-motivated and the collaborators. We've got a momentous journey ahead.

The Product Marketing team for OnStar is growing and leveraging connectivity expertise to continue to foster innovation for OnStar and the advancement of in-vehicle technologies. Team members are encouraged to collaborate, innovate, and partner with cross-functional groups throughout product development and market introduction. Our dynamic environment fosters growth on a global scale. OnStar delivers value to customers through an expanding portfolio of service offerings :

  • Protect Services : Our safety technology puts you in touch with real people who can provide critical support at a moment's notice.
  • Connect Services : Bring movies, music, podcasts, mobile experiences, and In-Vehicle Apps along for every ride at your convenience.
  • Advanced Driving Assistance Services : Real-time maps help shave time. Hands-free driver assistance technology adds ease.

This position manages the business and growth for OnStar Protect Services, collaborating with cross-functional teams including Product Management, Marketing, Vehicle Programs, Brands, CX, go-to-market, and sales channels. Key tasks include tracking execution against business plans, ensuring readiness for go-to-market, and supporting the Protect suitefeaturing services like automatic crash response, stolen vehicle assistance, emergency services, and OnStar Guardian. The role drives impactful results and engagement within GM's enterprise.

Key Job Responsibilities :

  • Define target customer, market positioning, and key areas of differentiation for products and features within domain.
  • Support the development of new strategies and identification of new opportunities that meet the protect value proposition with a cross-functional group of General Motors stakeholders on the marketing, product, sales, and channel teams.
  • Build and support comprehensive business cases in partnership with Product Management and Finance.
  • Deliver core value proposition and messaging plans for products, features, and experiences.
  • Support the go-to-market strategy for new products / features, including pricing, packaging, and sales strategies.
  • Build channel and distribution plans for products, features, and experiences.
  • Drive alignment between Product, Sales, and Marketing using the 4P framework to ensure consistent execution across all customer touchpoints and segments.
  • Regularly track key performance indicators across priorities, conduct in-depth analyses, and communicate actionable items.
  • Conduct ongoing 4P performance reviews with cross-functional teams to optimize pricing, refine messaging, and adjust channel strategies based on product-market fit, inclusive of competitive threats.
  • Facilitate business support for Software & Services Product Management and Strategic Tech Partnerships.
  • Ensure launch milestones, business readiness, and campaign strategy lead to flawless execution.
  • Apply data and analytics methodologies to set direction and prove / disprove hypotheses in our strategies.
  • Support customers and education for products, features, and services.
  • Assess business plans, roadmaps, competitive landscape, and provide recommendations for improvements and adjustments.
  • Integrate with Global Regions on unique local needs and assist in prioritization for resource allocation.
  • Required Qualifications

    Bachelor's degree

    5+ years of product marketing or product management experience.

    Experience building, analyzing, and communicating business cases in partnership cross-functionally to all levels of leadership.

    Experience working with market research and analytics to curate customer insights and market trends.

    Excellent written and oral communication skills and ability to effectively communicate and present to all levels of the company.

    Ability to organize and plan effectively, in an ambiguous and continually changing environment.

    Highly developed oral and written communications skills, with a focus on succinct, simple messaging.

    High level of interpersonal skills to build strong relationships and work effectively with, motivate, and elicit work from others.

    Desired Skills

  • Excellent attention to detail
  • Strong organizational skills
  • Proactive and organized
  • Ability to manage ambiguity
  • Business and technical acumen
  • Resourceful
  • Power BI
  • GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)

    Create a job alert for this search

    Product Marketing Manager • Warren, MI, US

    Related jobs
    • Promoted
    Community Manager- Detroit, MI

    Community Manager- Detroit, MI

    KMG PrestigeDetroit, MI, US
    Full-time
    KMG Prestige is seeking a Community Manager in Detroit, MI who is goal-oriented, enjoys new challenges, and has a passion for property management. The ideal candidate will strive to create happy res...Show moreLast updated: 30+ days ago
    Senior FOIA Disclosure Product Manager

    Senior FOIA Disclosure Product Manager

    CGSDetroit, Michigan, United States, 48201
    Full-time
    Senior FOIA Disclosure Product Manager.Employment Type : Full-Time, Experienced.Department : Information Technology.CGS is seeking a Senior FOIA Disclosure Product Manager to join our team supporting...Show moreLast updated: 30+ days ago
    • New!
    Maserati - Incentives & Competitive Intelligence Analyst

    Maserati - Incentives & Competitive Intelligence Analyst

    StellantisAuburn Hills, MI, United States
    Full-time
    This tactical role supports the execution of Maserati’s incentive programs and competitive intelligence efforts.The Analyst will manage daily incentive operations, monitor competitor activity, and ...Show moreLast updated: 10 hours ago
    Business Development Executive - Correctional

    Business Development Executive - Correctional

    Pineapple ContractsSterling Heights, MI, US
    Full-time
    Quick Apply
    JOB TITLE : .Business Development Executive – Correctional.LOCATION : .Sterling Heights, MI 48314, Office based.As the Busi...Show moreLast updated: 30+ days ago
    • Promoted
    Community Outreach Liaison (Business Development)

    Community Outreach Liaison (Business Development)

    Pasadena Villa OutpatientNovi, MI, United States
    Full-time
    Community Outreach Liaison (Business Development).Why You Will Love Working With Us!.At Pasadena Villa Outpatient, we are a dynamic, dedicated, and growing team of professionals deeply passionate a...Show moreLast updated: 14 days ago
    • Promoted
    Assistant Community Manager- Piquette Square- Detroit, MI

    Assistant Community Manager- Piquette Square- Detroit, MI

    KMG PrestigeDetroit, MI, US
    Full-time
    KMG Prestige is seeking an Assistant Community Manager in Detroit, MI at Piquette Square who is goal-oriented, enjoys new challenges, and has a passion for property management.The ideal candidate w...Show moreLast updated: 30+ days ago
    • Promoted
    Associate Director, Marketing & Communications- School of Social Work

    Associate Director, Marketing & Communications- School of Social Work

    Wayne State UniversityDetroit, MI, US
    Full-time
    Associate Director, Marketing & Communications- School of Social Work.Wayne State University is searching for an experienced Associate Director, Marketing & Communications- School of Social Work at...Show moreLast updated: 30+ days ago
    • Promoted
    Community Outreach Liaison (Business Development) (Novi)

    Community Outreach Liaison (Business Development) (Novi)

    Pasadena Villa OutpatientNovi, MI, US
    Part-time
    Community Outreach Liaison (Business Development).Why You Will Love Working With Us!.At Pasadena Villa Outpatient, we are a dynamic, dedicated, and growing team of professionals deeply passionate a...Show moreLast updated: 9 days ago
    • New!
    Maserati - Incentives & Competitive Intelligence Analyst - Now Hiring!

    Maserati - Incentives & Competitive Intelligence Analyst - Now Hiring!

    StellantisAuburn Hills, MI, United States
    Full-time
    This tactical role supports the execution of Maserati’s incentive programs and competitive intelligence efforts.The Analyst will manage daily incentive operations, monitor competitor activity, and ...Show moreLast updated: 10 hours ago
    • Promoted
    Assistant Community Manager - Detroit, MI

    Assistant Community Manager - Detroit, MI

    KMG PrestigeDetroit, MI, US
    Full-time
    KMG Prestige is seeking an Assistant Community Manager in Detroit, MI who is goal-oriented, enjoys new challenges, and has a passion for property management. The ideal candidate will strive to creat...Show moreLast updated: 30+ days ago
    • Promoted
    Assistant Community Manager- Detroit, MI

    Assistant Community Manager- Detroit, MI

    KMG PrestigeDetroit, MI, US
    Full-time
    KMG Prestige is seeking an Assistant Community Manager in Detroit, MI who is goal-oriented, enjoys new challenges, and has a passion for property management. The ideal candidate will strive to creat...Show moreLast updated: 30+ days ago
    • Promoted
    Associate Attorney - Consumer Bankruptcy Law

    Associate Attorney - Consumer Bankruptcy Law

    HSA PC LawTroy, MI, US
    Full-time
    Associate Attorney – Consumer Bankruptcy Law.Troy, MI | Full-Time | In-Office.Associate Attorney who is passionate about helping people, excited to practice law, and eager to join a supportiv...Show moreLast updated: 30+ days ago
    • Promoted
    Assistant Community Manager- Pontiac, Mi

    Assistant Community Manager- Pontiac, Mi

    KMG PrestigePontiac, MI, US
    Full-time
    KMG Prestige is seeking an Assistant Community Manager in Pontiac, MI who is goal-oriented, enjoys new challenges, and has a passion for property management. The ideal candidate will strive to creat...Show moreLast updated: 19 days ago
    • Promoted
    Campaign Administration Program Coordinator

    Campaign Administration Program Coordinator

    StellantisAuburn Hills, MI, US
    Full-time
    Campaign Administration Program Coordinator.Campaign Administration Program Coordinator.This position is responsible for managing and coordinating the campaign administration program, ensuring the ...Show moreLast updated: 28 days ago
    • Promoted
    • New!
    Maserati Incentives & Competitive Intelligence Analyst

    Maserati Incentives & Competitive Intelligence Analyst

    StellantisAuburn Hills, MI, US
    Full-time
    Maserati Incentives & Competitive Intelligence Analyst.Maserati Incentives & Competitive Intelligence Analyst.Show moreLast updated: less than 1 hour ago
    FOIA Disclosure Product Manager

    FOIA Disclosure Product Manager

    CGSDetroit, Michigan, United States, 48201
    Full-time
    FOIA Disclosure Product Manager.Employment Type : Full-Time, Experienced.Department : Information Technology.CGS is seeking a FOIA Disclosure Product Manager to join our team supporting the IT missio...Show moreLast updated: 30+ days ago
    • New!
    Maserati - Incentives & Competitive Intelligence Analyst - Urgently Hiring!

    Maserati - Incentives & Competitive Intelligence Analyst - Urgently Hiring!

    StellantisAuburn Hills, MI, United States
    Full-time
    This tactical role supports the execution of Maserati’s incentive programs and competitive intelligence efforts.The Analyst will manage daily incentive operations, monitor competitor activity, and ...Show moreLast updated: 10 hours ago
    • Promoted
    2026 Marketing Pursuit Strategy & Proposal Team Intern

    2026 Marketing Pursuit Strategy & Proposal Team Intern

    Plante MoranSouthfield, Michigan, United States
    Full-time
    Our "we-care" culture is more than just a motto; it's a promise.From day one, we prioritize your growth, well-being, and success. You can count on us to support your career journey and help you achi...Show moreLast updated: 30+ days ago