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Creative Director, Lifestyle
Creative Director, LifestyleHilton • New York, NY, US
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Creative Director, Lifestyle

Creative Director, Lifestyle

Hilton • New York, NY, US
2 days ago
Job type
  • Full-time
Job description

Director of Creative, Lifestyle Brands

This is your chance to join a dynamic Marketing team that brings Hilton's story to life through bold storytelling, unforgettable experiences, and meaningful partnerships. Reporting into the VP, Lifestyle Marketing, you will inspire internal and cross-functional teams to produce bold, premium work that elevates Hilton's position in the lifestyle and experience-driven hospitality space. The ideal candidate thrives at the intersection of strategy and creativity, possesses deep hospitality and lifestyle brand experience, and brings a collaborative approach to scaling creative excellence across a multi-brand portfolio.

As Director of Creative, Lifestyle Brands, you'll help shape the creative vision for Hilton's emerging and high-growth Lifestyle portfolio. You'll collaborate across disciplines - Marketing, Brand Management, Food & Beverage, Design and Partnerships - to articulate and solidify brand positioning, guidelines and photography standards for our emerging portfolio in addition to supporting our Go-To-Market plans with content-rich, social-first campaigns, experiential activations and partnership collaborations. This is a chance to help build a dynamic and creative operation within Hilton, one that celebrates curiosity, innovation, and the transformative power of hospitality.

Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as :

  • Go Hilton travel program : 110 nights of discounted travel with room rates as low as $40 / night
  • Hilton Shares : Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
  • Paid parental leave for eligible Team Members, including partners and adoptive parents
  • Mental health resources including free counseling through our Employee Assistance Program
  • Paid Time Off (PTO)
  • Learn more about the rest of our benefits

At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member's career journey and at every level, both in our hotels and across corporate.

Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.

Your role is important and below are some of the fundamental job duties that make your work unique.

What your day-to-day will be like :

  • Define and evolve the creative vision for Hilton Lifestyle brands, ensuring all outputs - from global campaigns to property toolkits - are aligned with business goals and brand DNA.
  • Translate brand strategies into compelling narratives and visual identities that drive engagement, loyalty, and differentiation.
  • Lead and mentor an internal creative team, fostering a culture of inspiration, accountability, and excellence.
  • Support external creative, production, and design agencies, ensuring world-class execution, on time and on budget.
  • Build scalable creative systems, templates, and processes to support growth across brands.
  • Guide and inspire the conception, production, and delivery of 360 campaigns across digital, social, physical and experiential channels.
  • Balance creative innovation with operational realities - understanding timelines, budgets, and stakeholder needs.
  • How you will collaborate with others :

  • Partner with cross-functional teams in Marketing, Communications, Design Operations, and F&B to ensure cohesive storytelling and execution.
  • Collaborate with Hilton's regional and enterprise Marketing teams to leverage shared assets, insights, and best practices.
  • What projects you will take ownership of :

  • Establish creative standards, toolkits, and production workflows that improve efficiency and impact.
  • Drive alignment between creative expression, commercial objectives, and measurable KPIs.
  • Elevate presentation and storytelling standards - pitching creative ideas effectively to senior leaders.
  • Why you'll be a great fit :

    You have these minimum qualifications :

  • Ten (10) years of progressive creative leadership experience, ideally within hospitality, travel, lifestyle, or luxury consumer brands
  • Five (5) years leading creative teams in a highly matrixed organization with multiple workstreams
  • Adept at balancing vision with execution, who understands budgets, timelines, and delivery
  • Understanding of design, branding, photography, and storytelling principles.
  • Hands-on, collaborative, and passionate about mentoring teams and cultivating creative excellence
  • Portfolio showing a range of design, experience, concepts, and global campaigns
  • Travel (estimated 30%)
  • NY based position (4 days in office on average)
  • It would be useful if you have :

  • Knowledgeable of current industry trends and standard methodologies, particularly in the digital and social space; sharing ideas and recommendations for innovating new templates and design approaches
  • Creative leadership experience within hospitality, travel, lifestyle, or luxury consumer brands
  • What it is like working for Hilton :

    Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World's Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it's like to be on Team Hilton!

    We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us if you require an accommodation during the application process.

    Hilton offers its eligible team members a comprehensive benefits package including medical and prescription drug coverage, dental coverage, vision coverage, life insurance, short-and long-term disability insurance, access to our employee stock purchase plan (ESPP) where you can purchase Hilton shares at a 15 percent discount, a 401(k) savings plan, 20 days of paid time off accruing over your first year of employment and increasing up to 25 days after completing one year of full employment, up to 12 weeks of paid leave for birth parents and 4 weeks for non-birth parents, 10 paid holidays and 2 floating holidays throughout the year, up to 5 bereavement days, flexible spending accounts, a health savings account, an employee assistance program, access to a care coordination program ("Wellthy"), a legal services program, an educational assistance program, adoption assistance, a backup childcare program, pre-tax commuter benefit and our travel discount. The annual salary range for this role is $120,000-$190,000 and is determined based on applicable and specialized experience and location. Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan, and the Company's long-term incentive plan, consistent with other team members at the same level and / or position within the Company.

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