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Manager Digital Marketing
Manager Digital MarketingAlbertsons • Pleasanton, CA, United States
Manager Digital Marketing

Manager Digital Marketing

Albertsons • Pleasanton, CA, United States
2 days ago
Job type
  • Full-time
Job description

Job Description

Why choose us?

Are you ready to take the next step in your career? Join us for an exciting opportunity at Albertsons Companies, where innovation and customer service go hand-in-hand!

At Albertsons Companies, we are looking for someone who's not just seeking a job, but someone who wants to make an impact. In this role, you'll have the opportunity to lead, innovate, and contribute to the growth of a company that values great service and lasting customer relationships. This position offers the chance to work in a fast-paced, dynamic environment that's constantly evolving.

Main responsibilities :

Campaign Strategy & Performance Oversight

  • Serve as the subject matter expert on all current communications across owned channels, including strategy, cadence, and performance.
  • Stay current on channel best practices, legal compliance, and industry trends to guide internal teams and elevate execution.
  • Analyze weekly campaign performance across email, push, and SMS to identify inefficiencies, uncover trends, and recommend actionable improvements.
  • Collaborate with stakeholders to communicate performance insights and strategic recommendations.
  • Influence data teams to build and enhance dashboards that provide stakeholders with accessible, actionable performance data.
  • Advise enterprise teams on new journeys, recurring campaigns, and strategic use of owned channels.

Governance & Channel Health

  • Establish and maintain governance guardrails across owned channels, including frequency, targeting, and classification.
  • Champion cross-channel best practices to ensure consistency, reduce overlap, and maximize impact.
  • Monitor opt-out rates and engagement metrics to identify opportunities for improvement and mitigate churn.
  • Partner with the Owned Channel Capabilities Manager to advise on best practices and considerations for new channel capability requests.
  • Reachability & Audience Growth

  • Own strategies to expand reachability across email, push, and SMS through acquisition, retention, and re-engagement campaigns.
  • Be the subject matter expert on audiences opted into each channel and advise on campaign opportunities based on audience insights.
  • Develop and guide initiatives to grow subscriber bases and improve communication effectiveness.
  • Continuously evaluate and optimize reachability tactics to support long-term customer growth and loyalty.
  • Collaboration & Influence

  • Work cross-functionally with marketing, product, data, and technology teams to align campaign goals and execution.
  • Influence internal teams to prioritize enhancements that streamline operations and improve campaign performance.
  • Foster strong relationships with stakeholders to ensure alignment, transparency, and shared success.
  • The position will be based in Pleasanton, CA and Boise, ID.

    We are looking for candidates who possess the following :

  • Bachelor's degree in marketing, communications, or related field.
  • 5+ years of experience in CRM or owned channel strategy and performance.
  • Deep expertise in email, push, and SMS channels; experience with in-app and direct mail is a plus.
  • Experience with governance frameworks for communication channels such as email, text, and app.
  • Expertise in 1 : 1 customer communication applying sending best practices and adhering to legal compliances when developing email marketing strategies.
  • Strong analytical skills and experience working with CRM data and performance dashboards.
  • Familiarity with campaign tools (e.g., Salesforce, Adobe Campaign, Responsys, Movable Ink).
  • Experience with A / B testing, segmentation, and personalization strategies.
  • Proven ability to collaborate cross-functionally and influence without authority.
  • Passion for continuous improvement and driving measurable business outcomes.
  • Familiarity and comfort with complex CRM data is a must (household behavior, purchase patters, digital event data...)
  • Growth mindset - ability to develop a strategic vision, breakdown the steps to achieve & execute.
  • Excellent project management skills.
  • We also provide a variety of benefits including :

  • Competitive wages paid weekly
  • Associate discounts
  • Health and financial well-being benefits for eligible associates (Medical, Dental, 401k and more!)
  • Time off (vacation, holidays, sick pay). For eligibility requirements please visit myACI Benefits
  • Leaders invested in your training, career growth and development
  • An inclusive work environment with talented colleagues who reflect the communities we serve
  • Our Values - Click below to view video : ACI Values

    The salary range is $105,000.00 - $137,000.00 annually. Starting salary will vary based on criteria such as location, experience, and qualifications. There may be flexibility for exceptional candidates.

    A copy of the full job description can be made available to you.

    #LI-MG1

    About Us

    Albertsons Companies is at the forefront of the revolution in retail. Committed to innovation and fostering a culture of belonging, our team is united with a unique purpose : to bring people together around the joys of food and to inspire well-being. We want talented individuals to be part of this journey!

    Locally great and nationally strong, Albertsons Companies (NYSE : ACI) is a leading food and drug retailer in the U.S. We operate over 2,200 stores, 1,732 pharmacies, 405 fuel centers, 22 distribution facilities, and 19 manufacturing plants across 34 states and the District of Columbia. Our well-known banners include Albertsons, Safeway, Vons, Jewel-Osco, ACME, Shaw's, Tom Thumb, United Supermarkets, United Express, Randalls, Albertson's Market, Pavilions, Star Markets, Market Street, Carrs, Haggen, Lucky, Amigos, Andronico's Community Markets, King's, Balducci's, and Albertson's Market Street.

    Our vision is to be a retail leader admired for national strength with deep local roots, offering an easy, fun, friendly, and inspiring experience, no matter how customers choose to shop with us. We celebrate the rich diversity of the communities we serve, and strive to create a workplace where everyone has equal access to opportunities and resources, and can fully contribute to their and our company's success.

    Bring your flavor

    Building the future of food and well-being starts with you. Join our team and bring your best self to the table.

    Disclaimer

    The above statements are intended to describe the general nature of work performed by the employees assigned to this job and are not the official job description for the position. All employees must comply with Company, Division, and Store policies and applicable laws. The responsibilities, duties, and skills of personnel may vary within store and / or from store to store and the official job description will be provided during the application process.

    Albertsons is an Equal Opportunity Employer

    This Company is an Equal Opportunity Employer, and does not discriminate on the basis of race, gender, ethnicity, religion, national origin, age, disability, veteran status, gender identity / expression, sexual orientation, or on any other basis prohibited by law. Consistent with applicable state and local law, the Company will consider for employment qualified applicants with arrest and conviction records.

    We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at 1-888-255-2269(option #4).

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    Digital Marketing Manager • Pleasanton, CA, United States

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