Marketing Manager - Loyalty and Digital

Pet Food Express is looking for a strategic and hands-on Marketing Manager - Loyalty and Digital to lead the execution of our digital marketing and loyalty initiatives. In this role, you’ll oversee paid digital media, CRM, and lifecycle marketing campaigns that drive customer engagement, retention, and sales growth. Partnering closely with the Sr. Manager, Ecommerce and Customer Growth, as well as cross-functional teams, you’ll ensure every digital and loyalty efforts deliver a seamless, rewarding customer experience that reflects Pet Food Express’ mission and brand values.

This role will play a key part in operationalizing our upcoming loyalty launch and leading the day-to-day execution of customer communications across paid, email, and e-commerce channels. The ideal candidate combines data-driven decision-making with creative problem-solving to elevate how we connect with our pet-loving customers.

Please Note : This position is a hybrid role, involving on-site work each week at our corporate headquarters in Concord, CA. Candidates who are fully remote or outside of reasonable commuting distance will not be considered.

Responsibilities :

Manage all aspects of the loyalty program’s daily operations, ensuring smooth execution of promotions, rewards, and member communications.

Plan and execute CRM and lifecycle campaigns that deepen engagement and increase purchase frequency.

Lead paid digital media planning and optimization (paid social, display, and search) in partnership with external agencies and internal stakeholders.

Partner with the Sr. Manager, Ecommerce and Customer Growth and the Marketing Campaign Manager to translate campaign briefs into digital activation plans.

Maintain a customer-centric approach across all touchpoints — store, email, SMS, and e-com — ensuring messaging consistency and brand alignment.

Collaborate with IT, Finance, and Analytics to ensure data integrity, performance tracking, and accurate reporting on program KPIs.

Support the integration of loyalty data within PFE’s Customer Data Platform (CDP) to improve targeting and personalization.

Build and execute testing and optimization plans to improve campaign performance and customer response rates.

Provide ongoing campaign and program performance reporting to leadership.

Manage vendor and agency partners to ensure timely delivery, accuracy, and ROI on digital campaigns.

Stay current on emerging loyalty and digital marketing trends, recommending new tools or tactics that elevate PFE’s customer engagement strategy.

Qualifications :

4–6 years of experience in digital marketing, CRM, or loyalty management, ideally within retail, CPG, or multi-channel environments.

Strong understanding of paid digital media, email marketing, and lifecycle program strategy.

Experience implementing or managing a loyalty program preferred.

Data-driven mindset with experience using CRM platforms and analytics tools (e.g., Google Analytics, CI-Journeys or other CDP platforms, Meta Ads Manager, PowerBI).

Proficient in Microsoft Office Suite and business communication tools (Teams, Slack, Zoom).

Strong working knowledge of digital advertising platforms (Google Ads, Meta Ads Manager, Criteo, Programmatic DSPs).

Experience managing campaigns within CRM and marketing automation tools (e.g., CI-Journeys, Salesforce Marketing Cloud, HubSpot, or similar).

Familiarity with Customer Data Platforms (CDPs) and segmentation workflows.

Experience with e-commerce platforms; BigCommerce familiarity preferred.

Strong understanding of analytics and performance measurement tools (Google Analytics 4, Looker Studio, or equivalent).

Working knowledge of SEO, tagging, UTM tracking, and campaign attribution models.

Ability to brief and manage third-party vendors and digital agencies.

Comfortable analyzing data and presenting insights to cross-functional stakeholders.

Experience leveraging customer data and segmentation within a loyalty or membership environment.

Strong collaboration and communication skills; ability to work cross-functionally with creative, IT, finance, and operations teams.

Highly organized with attention to detail; comfortable managing multiple projects in a fast-paced environment.

Passion for pets and alignment with Pet Food Express’s mission and values.

Bachelor’s degree in Marketing, Communications, Business, or related field required; MBA or equivalent experience preferred.

PFE Perks :

Pet Friendly Workplace - bring your well-behaved pup!

Grow with us : Many potential career paths and options for advancement within the company

Generous in-store employee discount that extends to your family

Be Healthy with a full range of health insurance options : Medical, dental, vision, life, long-term disability insurance. FSA and HSA options.

401(k) plan with employer match

Get Rewarded : Employee referral bonuses.

Rest and Relax : Competitive Paid Time Off

The salary range for this position is expected to be $85,000-$100,000. Pet Food Express determines starting salary based on many factors, including but not limited to, local market rate, the qualified pool of candidates, internal compensation practices, a candidate’s actual skills and experience.

About the Company

Pet Food Express is a leading California-based pet specialty retailer with a passion for improving the lives of pets and their owners. Our philosophy revolves around the belief that pets are part of the family, deserving of the best care possible. Since our inception, Pet Food Express has been committed to making a positive impact on the communities we serve by promoting responsible pet ownership, supporting various animal welfare initiatives, and ensuring pets are happy, healthy and homed. With over 60 locations across the state, Pet Food Express has become a trusted destination for pet parents seeking high-quality products and personalized advice from knowledgeable and dedicated staff.

This job summary is intended to describe the general nature and level of work associates / leaders assigned to this job perform. It is not intended to include all duties and responsibilities.

Pet Food Express is an Equal Opportunity Employer and does not discriminate against employees or applicants based on race, sexual orientation, gender identity, or any other characteristics protected by applicable law. This applies to all Pet Food Express activities, including, but not limited to, recruitment, hiring, compensation, assignment, training, promotion, performance evaluation, discipline and discharge. Pet Food Express also provides reasonable accommodation of religion and disability in accordance with applicable law. We celebrate diversity and are committed to creating an inclusive environment for all employees. Pet Food Express is a place where everyone can learn and grow. However you identify and whatever your background, please apply if this is a role that would make you excited to come to work every day.

For applicants in our San Francisco, or Los Angeles locations : Pursuant to the San Francisco Fair Chance Ordinance, as well as the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment, qualified applicants with arrest and conviction records in a manner consistent with the law.

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