Digital Product Marketing Director

The DIRECTV Advertising team is responsible for supporting the strategic positioning of advertising products and solutions throughout the entire product lifecycle and customer experience.

We develop go-to-market strategies, sales materials, and thought leadership to support the successful adoption of advertising product(s) in market.

We are looking for a talented, creative, driven, and eager individual to join our team!

The Director of Product Marketing will be responsible for the success of DIRECTV Advertising’s digital and programmatic advertising solutions, across the entirety of DIRECTV’s CTV and digital video inventory.

This person will play a key role in supporting pre, mid, and post launch marketing efforts and will help to maintain a successful digital narrative in market.

They will work collaboratively and cross-functionally with the Product, Ad Sales, Partnerships, Analytics and Insights teams, and other key stakeholders to define DIRECTV Advertising’s digital capabilities, positioning, and advantage in market.

Team building and problem-solving skills are critical, as is a thorough understanding of the digital and programmatic advertising and media industry.

Here’s what you’ll do :

• Lead cross-functional launch initiatives to drive internal and external readiness and successful adoption of new products and features.
• Bring a deep understanding and point of view of the digital video industry, trends, competitive landscape, and work to create value propositions for DIRECTV Advertising’s digital suite.
• Work with Product leadership and stakeholders in identifying and developing short and long-term strategy.
• Define product positioning, value propositions, and key selling points for CTV and programmatic solutions.
• Synthesize product information into digestible foundational narratives delivering a clear and concise value proposition for advertisers.
• Create and maintain compelling marketing materials including foundational product narratives, sales collateral, case studies, product training documents, and competitive analysis.
• Collaborate with research in analyzing data and distilling insights around digital media products.
• Lead training sessions to enhance the understanding of our solutions and improve the ability to sell these solutions effectively.

What you’ll need to be successful :

• 5 7+ years of experience in Product Marketing, Marketing, or similar field.
• Knowledge and understanding of digital media, OTT video, the CTV marketplace, and the programmatic advertising ecosystem.
• Demonstrated capability in managing multiple projects simultaneously and delivering against tight deadlines.
• Top notch presentation and communication skills to be able to convey complex products in an easily understandable way.
• Passion for the evolving advertising industry and keeping up with relevant news and innovations.
• Proficiency within PowerPoint, Excel, and Word with a high level of aesthetic and organization.
• Strong attention to detail in a fast-paced, multi-task necessary environment.
• Comfortable working in a cross-functional environment to ensure work gets done efficiently.

Preferred locations for this role include New York City, NY, Chicago, IL, and Los Angeles, CA.

The New York City, NY, based position works both in-office (2 days / week) and remotely.

Chicago, IL, and Los Angeles, CA, locations are remote. #LI-Remote

A career with us comes with big rewards :

DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees.

It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.

The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTV's 4 (four) US Labor Market Zones.

Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

DIRECTV WAGE ZONES : $127,965 - $232,415

Low (N1) : $127,965 - $191,995

Mid (N2) : $134,700 - $202,100

High (N3) : $148,170 - $222,310

Top (N4) : $154,905 - $232,415

Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.