Digital Media Manager Job at City of New York in New York

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About The Campaign Finance Board

The New York City Campaign Finance Board manages New York City’s small donor democracy program and educates and engages voters via NYC Votes. The CFB has enjoyed a tremendous arc of progress over its 30-year history, and our updated flagship small donor democracy program is the centerpiece of this progress. We eliminate barriers to participation by providing access to the resources New Yorkers need to vote or run for office and amplify the voices of small donors with New York City’s small donor democracy program. We are dedicated to making New York City’s local democracy more open, transparent, and equitable. You would be working with a team that is mission-driven and committed to continuous improvement.

About The Department

The Marketing and Digital Communications unit leads the top-level marketing and communications strategy for the CFB and creates the strategy for all public-facing materials that directly engage and serve the needs of five million New Yorkers in thirteen languages through the agency’s voter engagement initiative, NYC Votes.

Job Description

The Public Affairs department of the New York City Campaign Finance Board seeks a Digital Media Manager to lead the strategy, planning, and execution of digital content across the agency’s social and digital platforms. The Digital Media Manager will develop social content calendars, manage influencer campaigns, collaborate with internal teams and external vendors to deliver high-quality creative across formats, and analyze performance metrics to optimize campaigns and provide actionable insights to stakeholders. Reporting to the Content Strategist, this role will supervise a Social Media Manager. We are looking for an exceptional digital storyteller who is passionate about breaking down barriers to participation by creating accessible, engaging digital content that empowers New Yorkers to participate in the democratic process and connects them to key civic information where they are online.

Responsibilities

• Lead strategy, planning, and execution of digital and social content for NYC Votes and CFB platforms, translating agency goals into social media and digital campaigns.
• Develop and maintain master and specialized social media calendars aligned with election cycles and strategic priorities.
• Manage influencer campaigns and partnerships, tracking performance metrics and ensuring alignment with messaging strategies and agency objectives.
• Supervise content creation across formats (video, graphics, copy), providing creative direction to internal teams and external vendors while ensuring brand voice and accessibility standards.
• Collect, analyze, and report on digital content performance, providing data-driven insights to optimize campaigns and inform stakeholders.
• Maintain rapid-response workflows to publish timely, relevant content during high-intensity periods, ensuring accurate and accessible information for all audiences.
• Collaborate with cross-functional teams to execute campaigns that engage priority audiences, including youth voters, voters with disabilities, LOTE communities, and justice-impacted voters.
• Ensure all content meets accessibility, inclusivity, and language access standards.

ESSENTIAL KNOWLEDGE, SKILLS, ABILITIES & OTHER BEHAVIORS (KSAOs)

Knowledge

Abilities

Skills

Preferred Skills / Qualifications

To Apply

All applicants must apply through NYC Government Jobs. Please search and apply to the job ID number listed above. Resume and cover letter are required for consideration. Note that only applicants under consideration will be contacted.

For more information on careers with the NYC Campaign Finance Board visit our website at https : / / www.nyccfb.info / to access the full listing of job opportunities and to learn more about our agency.

Additional Information

The City of New York provides generous medical benefits (including dental and vision through respective unions or funds), retirement, tuition reimbursement, and additional ancillary benefits. CFB offers a flexible and hybrid work schedule, opportunities for career development, learning & development (leadership training and coaching), wellness programs, and much more. As a prospective employee of the City of New York, you may be eligible for federal loan forgiveness programs and state repayment assistance programs. For more information, please visit the U.S. Department of Education’s website at StudentAid.gov / PSLF. The CFB is an equal opportunity employer firmly committed to diversity. All individuals are encouraged to apply. If you anticipate needing any type of reasonable accommodation to apply for an employment opportunity, please contact access@nyccfb.info or (212) 409-1800. The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual’s sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.

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