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Director of Marketing

Director of Marketing

Goodwin RecruitingBoston, MA, United States
3 hours ago
Job type
  • Full-time
Job description

Marketing Executive - Boston

Join a leading business as a key member of the Leadership Team. The role offers a unique blend of hands-on execution and strategic thinking, making it ideal for a dynamic marketing professional.

Marketing Executive Benefits & Compensation

  • Competitive base salary commensurate with experience.
  • Comprehensive health, dental, and vision coverage.
  • Generous PTO
  • Opportunity to work in a family-owned business with a strong culture of growth and innovation.

Marketing Executive Requirements & Qualifications

  • Bachelor's degree in Marketing, Business, or related field.
  • 8+ years of marketing experience, with at least 4 years in digital and / or loyalty program experience in the Hospitality / restaurant industry
  • Proven track record in growing engaged audiences on social media and enhancing brand awareness.
  • Demonstrated success in managing loyalty programs with measurable impacts on customer loyalty and sales.
  • Strong knowledge of digital marketing tools / platforms (e.g., Meta, Braze, Power BI).
  • Proficient in data analysis and customer insights to inform strategy.
  • Excellent leadership, communication, and project management skills.
  • Experience working in small teams; self-starter and highly motivated.

    • Marketing Executive Preferred Background & Skills

  • Hands-on experience in retail or hospitality, particularly with food development and category management.
  • Familiarity with loyalty platforms and app management.
  • Understanding of omnichannel marketing strategies.
  • Experience in sales of CPG products across multiple channels.

    • Marketing Executive Day-to-Day Responsibilities

  • Develop and manage the marketing strategy, annual calendar, and seasonal campaigns.
  • Collaborate with food teams to create seasonal campaigns featuring key products that meet KPIs.
  • Optimize the food and beverage range through effective category management.
  • Drive brand awareness through in-store POS, paid media, and social media campaigns.
  • Oversee the development and optimization of the loyalty program strategy via the app to enhance customer engagement and retention.
  • Implement a social media strategy focused on brand awareness, reach, and engagement, including content generation and performance reporting.
  • Monitor and evaluate campaign effectiveness and loyalty KPIs, optimizing for sales and ROI.
  • Stay informed on industry trends and competitor activities in F&B, CRM, and digital media.
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    Director Of Marketing • Boston, MA, United States

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