Director of Product Marketing-Benefits

We help employers navigate healthcare costs, manage compliance, and unlock financial wellness for their employees. We’re seeking a Director of Product Marketing to lead the go-to-market (GTM) strategy across our HSA, FSA, lifestyle, and emerging benefits products.

This is a senior leadership role for a marketer who thrives on turning complexity into clarity, empowering teams, and leveraging AI-driven insights to elevate every stage of the marketing lifecycle. This role will pay between $165,000 per year to 225,000 per year plus bonus and equity .Candidates must live in Dallas, Chicago or Massachusetts. No out of area candidates will be considered. Sponsorship is not available.

Job Overview

• Own positioning, messaging, and GTM strategy across our Health & Benefits portfolio—tailored to employers, brokers, partners, and account holders.
• Lead and mentor a team of Product Marketing Managers responsible for product launches, lifecycle strategy, and sales enablement for regulated and consumer-facing products.
• Translate complex product, legal, and regulatory updates into clear, compelling messages and tools that drive understanding, adoption, and revenue growth.
• Leverage AI tools to accelerate insights, scale campaign development, and personalize messaging across segments and channels.
• Partner cross-functionally with product, growth, and CX teams to influence roadmap priorities and ensure tight feedback loops between marketing and the market.
• Define KPIs and performance frameworks, measuring the impact of marketing initiatives and optimizing based on data-driven insights.

Skills Required

Why Join Us

Equal Opportunity Employer / Veterans / Disabled

Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable.

To read our Candidate Privacy Information Statement, which explains how we will use your information, please visit

The Company will consider qualified applicants with arrest and conviction records.