Senior Director, Product Marketing

Senior Director, Product Marketing

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity, and courage of a small business owner. There's something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits, and individuals to succeed by giving them all the help and tools they need to grow online. We're energized by new challenges and new possibilities-and we're just getting started!

We are looking for a strategic and dynamic Senior Director of Product Marketing to support key Product Marketing activities in the US and globally. This role will report to the VP of Product Marketing. In this leadership role, you will drive strategy for positioning, messaging, pricing / packaging, and help drive success in global markets. You will be part of the connective tissue between Product, Marketing, Sales, and Creative, ensuring our solutions align with customer needs and market demand to drive growth and adoption.

What You Will Do :

• Own global growth strategy, including market research and market opportunity identification to inform product investments.
• Create and maintain our messaging strategy as we develop new offerings and enter new markets.
• Help with resource allocation to ensure appropriate investment is being made in the highest yield areas.
• Lead cross-functional go-to-market efforts for global markets.
• Regularly engage with Executives to discuss strategic topics and updates.
• Craft and continually refine compelling product positioning and messaging that differentiates Constant Contact in a competitive market and increases market share.
• Develop clear, consistent narratives across all touchpointsfrom web to sales to customer onboarding.
• Build a customer-centric marketing engine rooted in data, persona development, segmentation, and usage patterns.
• Partner with corporate strategy and research team to conduct market maps, market sizing (TAM / SAM / SOM), competitive analysis, and market research to identify trends and opportunities.
• Equip marketing, Sales, and Customer Success teams with tools, training, and collateral to effectively convey product value, including messaging guides, pitch decks, datasheets, case studies, claims, and proof points.

Who You Are :

The specific salary offered to a candidate may be influenced by a variety of factors including the candidate's experience, their education and work location. In addition, some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave.

$180,000 - $225,000 USD

Why You'll Love Us :

At Constant Contact, we're all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues.

Application Deadline : 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.

Vision6 Pty Limited is an affiliate of Constant Contact, Inc. and a part of the Constant Contact group of brands.

Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact talentacquisition@constantcontact.com.

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Notice to Recruiters and Staffing Agencies : Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters, staffing firms, search agencies or any fee-based referrals. Any unsolicited resumes sent to directly to Constant Contact, in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.