Director Paid Media Job at Paramount in New York

Overview

Lead our paid acquisition efforts across social and search channels. This role will oversee planning, execution, and optimization of campaigns that drive subscriber growth, engagement, and retention on an international level.

The ideal candidate has extensive experience leading large-scale paid media investments within the streaming / entertainment industry or in a leading media agency environment, scaling campaigns, managing cross-functional collaborators, and building high-performing teams. This is a high-impact leadership position that requires a balance of hands-on channel expertise, analytical rigor, and team management skills.

Responsibilities

• Lead the paid media strategy across social (Meta, TikTok, Reddit, SNAP) and search (Google Ads, Microsoft Ads) channels, with a focus on customer acquisition and growth.
• Oversee the planning, execution, and optimization of multi-million-dollar media campaigns across search and social platforms.
• Lead testing strategies (creative, targeting, bidding) to identify growth opportunities and improve value.
• Ensure campaigns are launched on time, with accurate budgets, tracking, and reporting in place & own forecasting, pacing, and reporting for paid social and search budgets.
• Collaborate with analytics, creative, lifecycle, product marketing, and finance teams to ensure paid media strategies align with broader business objectives.
• Work closely with content marketing and title marketing to support show launches and evergreen subscriber growth initiatives.
• Partner with external vendors, agencies, and platforms to improve effectiveness and secure alpha / beta opportunities.
• Lead, mentor, and grow a team of paid media specialists, providing guidance and professional development.
• Lead in innovating the team's Mar-Tech stack, ensuring that best-in-class products are being used across channels.

Basic Qualifications

Additional Qualifications

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world's biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming's other live channels : CBSN for 24 / 7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

Paramount is an equal opportunity employer (EOE) including disability / vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits / programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https : / / www.paramount.com / careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com. Only messages left for this purpose will be returned.

Nearest Major Market : Manhattan

Nearest Secondary Market : New York City

#J-18808-Ljbffr