Programmatic Supply Lead
We are looking for an experienced Programmatic Supply Lead at the Senior Manager level to own and scale our programmatic supply strategy and related campaign operations at Fanatics Advertising. This person will manage both self-service and managed-service supply & campaign offerings. They will be the go-to expert for DSP / SSP relationships, inventory quality, deal structuring, and driving performance across supply channels.
Programmatic Supply Lead responsibilities include :
Supply Strategy & Partnerships :
- Define & execute Fanatics' programmatic supply roadmap : select SSPs, publishers, unique inventory (display, video, CTV / OTT, native, mobile).
- Negotiate contracts, deals, pricing models (e.g. private marketplaces, preferred deals, programmatic guaranteed).
- Build and maintain strong relationships with SSPs, publishers and supply vendors; evaluate new supply opportunities.
Campaign Oversight & Operations :
Oversee both self-serve and managed campaign supply activation & performance. Ensure inventory is correctly integrated, tagged, meets quality, brand safety, latency / viewability etc.Work with AdOps / trafficking teams to ensure seamless implementation of campaigns; manage troubleshooting, supply issues, discrepancies.Own inventory allocation strategy : which supply to prioritize for which campaign types / objectives.Quality, Measurement & Optimization :
Define supply quality metrics : e.g. viewability, fraud, ad quality, latency, fill, match rate. Monitor, analyze, and improve over time.Use data / analytics (internal and external) to optimize supply selection, pricing, performance. Produce reports, dashboards, partner reviews.Be forward-looking : track industry trends (e.g. identity, privacy, supply path optimization, cookieless environments) and advise on implications / adjustments.Self-Service & Managed Service Product & GTM :
Partner with Product, Sales, Marketing to build and evolve both our self-service product offering (tools, platform access, inventory packaging) and managed-service solutions.Develop go-to-market strategies for supply-side offerings; help sales teams and account managers understand, sell, and support these supply offerings.Team & Stakeholder Leadership :
Provide leadership / mentorship for individuals around programmatic supply; ensure knowledge transfer.Cross-functional coordination : Legal (contracts), Privacy, Product, AdOps, Analytics, Sales.Drive internal alignment on supply roadmap, capacity, resource needs, prioritization of partner and inventory investments.What We're Looking For :
~6-10 years of experience in programmatic advertising, especially on supply side or both supply & demand partner management.Demonstrated experience negotiating supply contracts / deals with SSPs and publishers (private deals, PMPs, programmatic guaranteed etc.).Strong technical understanding of DSP & SSP architecture, auction dynamics, bid flows, supply path optimization, ad serving tags, latency, measurement & verification.Experience with campaign operations : trafficking, troubleshooting, campaign optimization.Excellent data skills : interpreting performance metrics, making data-driven decisions; familiarity with reporting tools and dashboards.Stakeholder management skills : ability to influence, communicate clearly at leadership, cross-functional teams.Knowledge of industry trends & constraints (privacy shifts, IDFA / cookieless, regulatory, ad fraud, quality / viewability).Preferred Qualifications :
Experience in commerce media / retail / sports brand context (since Fanatics is commerce / sports heavy).Experience scaling self-service platforms.Background in video / CTV / OTT programmatic supply.Experience building or contributing to product direction for supply-side features.Some experience managing a team.Competencies & Behaviors :
Strategic mindset + hands-on execution.Comfortable in ambiguity.Strong negotiation & influencing skills.Results-oriented : balancing scale and quality.Collaborative, able to work across teams.The salary range for this position is $150,000 to $188,000, which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.
